D2 Branding Contact
ignite your brand increase your profit.
Ignite your brand, increase your profit.

Case Study | Kirkpatrick & Lai Orthodontics

Client: Joe Lai, Kirkpatrick & Lai
 Logo - Final - Horizontal - Joe Lai
Goal: Our marketing firm here in Tulsa first met with Kirkpatrick & Lai to grow doctor referral through the Dream 100 system and implement search engine optimization to increase new client base by becoming top in Google for Tulsa Orthodontist. Launching cause marketing campaign, Giving Smiles, Giving Birthdays, that provides birthday parties for children in foster care that would otherwise not have a birthday.

 

PR Plan: Positioning Dr. Lai as the orthodontist of choice in the Tulsa area by establishing him as an expert in the area for his services while also bringing the Giving Smiles, Giving Birthdays cause to the public eye. Gaining media coverage through television, print media, and radio. The campaign won The Journal Records 2015, Beacon Award for Charitable Influence.

 

Advertising Strategy: Search optimization in Google. Our marketing team optimized the Kirkpatrick & Lai website using specific key search terms locally. Using the Dream 100 referral system they were able to grow their doctor referrals each month. Our team also executed successful advertising campaigns using Google retargeting ads and Facebook advertising.

 

Results: Kirkpatrick & Lai grew the business over 20% over the course of a year based on doctor referrals alone, implementing the Dream 100 marketing system. The company also sees 11 new leads on a weekly basis from the implementation of Google optimization and retargeting ads.

 

tulsa-pr-firm
“D2 Branding has helped Kirkpatrick & Lai implement the Dream 100 sales plan and increase our doctor referrals. Their search engine optimization strategy has dramatically increased our patient referrals. I highly recommend D2 Branding for all your internal and external marketing needs!” – Dr. Joe Lai, Owner/Orthodontist at Kirkpatrick & Lai

 


Media Highlights

tulsa-marketing-firms







D2 blog is coming soon

Coming soon!

Testimonials

Dan Newberry

Dan Newberry

"D2 Branding was instrumental in building up my brand through public relations, search engine optimization, online marketing, and social media to capture the voters in my district. Research showed the younger voter pulled through due to their social media campaign efforts. The D2 Branding team also ...
SEE MORE

Testimonials

Chris Tricinella

Chris Tricinella

"With D2 Branding's marketing plan, our leads from the Internet were up 257% from 2015 to 2016. That more than paid for D2 Branding's services and was direct revenue to my bottom line." ...
SEE MORE

Testimonials

Rebecca Bennett

Rebecca Bennett

“I’ve never met someone with more enthusiasm for their client! No idea is too big and it is amazing to watch those ideas come together. I’ve known Deedra for more than a decade, and if she says she is going to do something, consider it done!” ...
SEE MORE

Testimonials

Coach JC

Coach JC

“Deedra Determan is a master at PR… but it doesn’t stop there! To have a one stop shop for your PR, Marketing, Sales and straight up Business Growth is the real deal! I finally have the peace of mind that I have been searching for and now I am WINNING more in business thanks to D2! Many people ...
SEE MORE

Testimonials

Arthur Greeno

Arthur Greeno

“I have done a lot of big things to get press. When I say big, I mean like Guinness World Record big, but without knowing who to contact, and how to go about it, my results have been decent, but not awesome! Deedra has the ability to connect the dots, take things that are good and make them great. ...
SEE MORE