A brand story is a narrative that tells the facts and brings out the feeling created by your brand. This story must inspire an emotional reaction to do business with your or buy your product or service.
Why does your brand exist? The answer should be explained in a story!
Brands like Coca-Cola, Apple and Disney use the power of their brand story to connect with their audience, establish credibility, and show their brand’s personality. Research shows that customers relate and respond more to a brand story as they are buying a part of the story, not just a product.
Your brand story must provide the following:
THE PROBLEM – Explain the problem your brand has set out to solve.
THE SOLUTION – Describe how your brand solves the problem.
THE SUCCESS – Explain the results.