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Case Study | Elephant in the Room Men’s Grooming Lounge

Elephant in the Room Men’s Grooming Lounge

Client:  Elephant in the Room Men’s Grooming Lounge

Goal:  Establish Elephant in the Room as the only men’s grooming lounge in Tulsa that offers an experience, not just a haircut and make a media splash with Elephant in the Room’s 2nd location opening and fill out their books quickly. Establish owner Justin Moore as the Style Expert in the Market.

LogoPR plan:  Utilize radio, television and print media to brand owner Justin Moore as a style expert in Tulsa and become top in Google for “Tulsa Men’s Haircuts” using search engine optimization.

Results:  Elephant in the Room Men’s Grooming Lounge was featured 10 times in 3 months on Tulsa People, Tulsa World multiple times, KJRH Channel 2,  KOTV News on 6 and KOKI Fox 23 multiple times. After 3 months, Elephant in the Room was top in Google, opened their 2nd location 91st & Yale and was completely booked out after 3 months.

“Deedra is brilliant at PR.  I never thought I could be on TV, but after Deedra’s amazing coaching, I was a pro in no time!  She gave me the confidence to go on television and radio and made sure my message was on point.  Best of all, my phone started ringing immediately with new customers!”JUSTIN MOORE

-Justin Moore, Owner

Elephant in the Room Men’s Grooming Lounge


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Dan Newberry

Dan Newberry

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Rebecca Bennett

Rebecca Bennett

“I’ve never met someone with more enthusiasm for their client! No idea is too big and it is amazing to watch those ideas come together. I’ve known Deedra for more than a decade, and if she says she is going to do something, consider it done!” ...
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Coach JC

Coach JC

“Deedra Determan is a master at PR… but it doesn’t stop there! To have a one stop shop for your PR, Marketing, Sales and straight up Business Growth is the real deal! I finally have the peace of mind that I have been searching for and now I am WINNING more in business thanks to D2! Many people ...
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Arthur Greeno

Arthur Greeno

“I have done a lot of big things to get press. When I say big, I mean like Guinness World Record big, but without knowing who to contact, and how to go about it, my results have been decent, but not awesome! Deedra has the ability to connect the dots, take things that are good and make them great. ...
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