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Case Study | Elephant in the Room Men’s Grooming Lounge

Elephant in the Room Men’s Grooming Lounge

Client:  Elephant in the Room Men’s Grooming Lounge

Goal:  Establish Elephant in the Room as the only men’s grooming lounge in Tulsa that offers an experience, not just a haircut and make a media splash with Elephant in the Room’s 2nd location opening and fill out their books quickly. Establish owner Justin Moore as the Style Expert in the Market.

LogoPR plan:  Utilize radio, television and print media to brand owner Justin Moore as a style expert in Tulsa and become top in Google for “Tulsa Men’s Haircuts” using search engine optimization.

Results:  Elephant in the Room Men’s Grooming Lounge was featured 10 times in 3 months on Tulsa People, Tulsa World multiple times, KJRH Channel 2,  KOTV News on 6 and KOKI Fox 23 multiple times. After 3 months, Elephant in the Room was top in Google, opened their 2nd location 91st & Yale and was completely booked out after 3 months.

“Deedra is brilliant at PR.  I never thought I could be on TV, but after Deedra’s amazing coaching, I was a pro in no time!  She gave me the confidence to go on television and radio and made sure my message was on point.  Best of all, my phone started ringing immediately with new customers!”JUSTIN MOORE

-Justin Moore, Owner

Elephant in the Room Men’s Grooming Lounge

Media Highlights