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Case Study | Keith’s Ice Cold Beverages

Keith’s Ice Cold Beverages

Client: Keith’s Ice Cold Lemonade

Goal: Keith Boyd, founder of Keith’s Ice Cold Beverages, is a teen entrepreneur with non-verbal cerebral palsy. Keith approached our marketing firm wanting to perfect his product to sell more lemonade and raise money for his school, The Little Light House in Tulsa. KICB_Logo_460

Our team came up with a plan for strategic partnerships with local vendors like Chick-fil-A, and other businesses to raise $100,000 for the school. Including an extensive marketing campaign including PR partnership with local news station Fox23 and national publications such as Parents and Huffington Post.

Result: Through our marketing plan and securing partnerships with local business owners, who hosted lemonade stands around Tulsa. In three months Keith had a total of 10 lemonade stands and raised over $120,000 for the school. PR coverage that covered both local and national media.

tulsa-pr-firms“We needed exposure for our campaign directed toward the right demographic. Deedra, with D2 Branding, put us in front of the ideal audience immediately. The reaction has been exactly what we were looking for, and we are quickly gaining the community support necessary to succeed.” – James, Erin & Keith Boyd, CEO of Keith’s Ice Cold Lemonade




Media Highlights

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Amy Newsom
Blo Blow Dry Bar

D2 Branding's social media strategy got me 1,115 leads in 30 days and booked out my grand opening weekend! I am continuing to build this email list and retarget ads to them each month to keep us booked out!

Greg Bossler
Director of Franchise Operations

With D2 Branding's Facebook & Instagram campaign, we captured 1,937 leads to our email list and had 149 people redeem our offer in store in only 30 days. We are now retargeting ads to drive traffic to Mondays & Tuesdays and have had our best revenue days yet. D2's turn key system is rolling out to all of our franchisees to launch their new stores.

Terra Pauly DDS
Founder of Pauly Dental

Deedra and team are great to work with! We have had tremendous success with our first Facebook campaign. They hold you accountable and will help you reach your goals! We recommend them to anyone looking for help with social media marketing and search engine optimization.