Case Study | Keith’s Ice Cold Beverages
Keith’s Ice Cold Beverages
Client: Keith’s Ice Cold Lemonade
Goal: Keith Boyd, founder of Keith’s Ice Cold Beverages, is a teen entrepreneur with non-verbal cerebral palsy. Keith approached our marketing firm wanting to perfect his product to sell more lemonade and raise money for his school, The Little Light House in Tulsa.
Our team came up with a plan for strategic partnerships with local vendors like Chick-fil-A, and other businesses to raise $100,000 for the school. Including an extensive marketing campaign including PR partnership with local news station Fox23 and national publications such as Parents and Huffington Post.
Result: Through our marketing plan and securing partnerships with local business owners, who hosted lemonade stands around Tulsa. In three months Keith had a total of 10 lemonade stands and raised over $120,000 for the school. PR coverage that covered both local and national media.