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Better Business After Covid-19? We Think YES!

There are two reactions from people during a crisis. You either adapt to the change or bury your head waiting for it to go away. Fight or flight! You can create momentum in a crisis with your business if you change your mindset!

At D2 Branding, we have always had the capability to work remotely and last year we implemented “Fridays work from home” with no problems. With the COVID crisis, we are now all at home and work is extremely productive. It has forced us to refine our communications cadence even more. We do a daily 15- minute zoom huddle just to check in every morning. This forces employees to get up, shower and be ready for the day by 8:45am. It also creates camaraderie between the group as we all go around giving our “wins” from yesterday and the big three things we will accomplish today. We have learned more about each other having these daily zoom calls than we ever did in the office because we were so busy going from meeting to meeting and often didn’t stop to just check in and see how everyone was doing.

It has forced us to improve our communication with clients as well. We now zoom for every meeting and before any advertising campaign or website launches, we hold a zoom meeting with the entire team and the client to go over what was accomplished and what will happen next. Clients are becoming more familiar with our processes and establishing relationships beyond the top leaders, which is a great thing!

Businessman stopping falling domino vector concept. Symbol of crisis, risk, management, leadership and determination. Eps10 vector illustration.

Ironically, many of our clients who are thriving right now are not the ones we would have thought would come out on top during this crisis. A restaurant we have worked with for years has had their best weekends ever doing take out only! We have gotten creative with their specials using Facebook Live, text messaging and email marketing to get the word out. Over 70% of the credit cards they have swiped have been completely new customers! With dining rooms being closed, record sales are an amazing accomplishment!

We also have a client that has a beauty/skincare line that is sold online and in high end spas around the world. Doesn’t seem overly “essential” so we weren’t sure how this would do in these trying times. Last week, they had 24x return on their ad spend on Facebook and Instagram ads! Yes, you read that right…24 times! The most we have ever gotten them was 10x their return before the crisis which was crazy good! We were handling their United States and New Zealand campaigns and now have added Australia after seeing these incredible results.

What has happened during this crisis to make your business better? We could have buried our head in the sand when in a matter of three days, we lost 30% of our revenue as medical clients put their advertising on hold. It was a scary time, but we did not miss a beat! We diligently helped those clients for no charge during this time because we knew they would be back! We added new markets, businesses we had never gone after but knew they needed us during this time!

We were forced to improve our processes, perfect our systems to make it smooth on everyone. We were forced to be efficient at home as we balance family and work life. We were forced to over communicate with each other and our clients as we could no longer meet in person.

This time has been great reflection for us as a company. There is so much appreciation for each other as we have worked diligently days, nights, and weekends to keep the company afloat. We will no longer take for granted all of the little things personally or professionally! We are stronger because of this crisis. And we truly believe no matter what obstacle comes our way, we will not only make it through, but we will come out better because of it!

Are You Ready. Chalkboard on a wooden background

D2 Branding of Tulsa 

10 Tips for Beating Your Competitors at SEO in 2020

Search engine optimization is known for being a never-ending process. This fact can annoy business owners who have a website that they need a constant flow of traffic from, and it can be a welcome relief for digital marketing agencies who sell their SEO services to these businesses. Search engines are constantly updating their search algorithms. SEO standards and best practices change over time. Changes in the way searches are conducted, such as the ever-increasing number of voice searches, can add new wrinkles for which one has to continually adapt their SEO efforts.

businessman looking through key hole with seo doodle on blackboard

The whole point of the search engine optimization process is to get pages of your website as close as possible to the top of search engine results pages (SERPs) under relevant keywords. More specifically, you should do everything you can to be in the top three listings on SERPs under those keywords that are most relevant to what you sell. Click through rates fall precipitously from almost 30 percent in the first listing position down to 10 percent in the third position. You can pretty much forget about getting any traffic from keywords that don’t rank on the first page of search results.

We’ll talk about some strategies that you can implement to improve your website’s position on Google and other search engines. SEO is considered an excellent marketing method that delivers a high return on investment when it’s well implemented. The following tips and advice are not all-encompassing since search engine optimization is a huge subject. That said, these tips will give you a good start to climbing the search rankings and dominating your competition.

1. Use Long-Tail Keywords as Your SEO Focus Keywords

One of the keys to getting a given webpage to rank highly under a certain keyword that’s used by people when they’re doing a search is to focus each page around a single one. You can have a sprinkling of others on the page as long as the one you plan to rank under is the most prevalent. It’s important to remember that keyword focus does not mean keyword spamming. You need to use it intermittently in content that provides actual valuable information to the visitor. The Google algorithm penalizes search engine optimization approaches that try to use keyword spamming.

You want to use long-tail keywords, which are those comprised of three or more words. Because these are more specific, you won’t have as much competition under them. “Tulsa SEO” would be an example of a typical keyword whereas “best Tulsa search engine optimization companies” would be a long-tail keyword. Realize that there will also be fewer searches under such a specific keyword, so you’ll need more webpages that are each targeted toward a separate one. Finally, you want to make sure this focus keyword appears in the article title, the title tag, the meta description, image alt tags and at least a few places throughout the page of content.

Responsive web design on mobile devices phone, laptop and tablet pc

2. Have a Responsive Website

Having a mobile-friendly website design for SEO should not have to be said in 2020, but here is the tip for anyone who needs to hear it. Google’s algorithms require your site to look and perform well on mobile devices to have a chance of ranking well. Regardless of search engine optimization considerations, the prevalence of mobile devices for accessing the internet makes not optimizing your site for them a fool’s errand. Think of all the potential sales you’re losing if anyone coming to your website on a phone or tablet has a bad experience.

3. Make Sure Your Site Has Fast-Loading Webpages

You’ve undoubtedly had the experience of clicking on the search listing for a website and then watching as it takes several seconds to load. No one else likes this experience any more than you do. The bounce rate is the measure for people leaving a website rather than continuing to other pages on the site. This rate increases 32 percent when going from a one second to a three-second load time and jumps to 90 percent when it takes five seconds to load. As with having a mobile-friendly website, even if Google didn’t penalize search rankings for this, which it does, slow-loading pages will still be costing you untold sales.

To speed up your pages, keep the number of scripts to a minimum, and don’t overload a page with images and videos, which can take a while to load. There are programs that compress image files, so they load more quickly. Also, be sure you have a good website hosting provider.

4. Use Schema Markup for SEO

This is essential for search engine optimization in 2020. To put it simply, schema markup is code you can put on your website that gives search engines a better idea of what your content is about. This, in turn, affects things such as the snippet of information about your website that is displayed in search listings underneath your title and site URL.

While some schema code will only apply to certain types of websites, there are some that every website can use to enhance their search rankings. Beyond increasing rankings, some of this code can enhance how good your search listings look and thereby increase click through rates. One example would be the use of schema code for an e-commerce site that puts product reviews and pricing information in the search listing.

5. Optimize for Voice Search

Voice assistants on phones and other digital devices are already plentiful and only expected to get more so in the near future. If your website is not optimized for this type of search, now would be a good time to add this step to your search engine optimization efforts.

One strategy is something we’ve already mentioned, which is to use long-tail keywords. They should be actionable keywords and be sure to put them in your schema markup. Since many people speaking a search into their phone are asking a question, using more keywords phrased as a question is another helpful strategy. Instead of “buy white tennis shoes” you might try “where can I buy white tennis shoes.” Also, by adding more conversational keywords, you’ll increase the chances that they’ll be a closer match for more voice searches.

6. Increase Engagement With Infographics and Video

Google generally rewards a website’s search ranking position when visitors spend more time on the site. This is a good indication that the site is providing people with helpful content related to what they were searching for. Therefore, any way to enhance a visitor’s tendency to stick around is a good search engine optimization strategy.

About 80 percent of people skim over your website’s content. Don’t take it personally. People are busy and only have so much time in their day and want to get answers or solutions quickly. That being said, visuals increase their desire to read content by about 80 percent. If you have some compelling information that can be compressed down into a short series of stats and bullet points, then putting them into an eye-catching infographic should be a winning formula.

Video represents a natural step up from an infographic. Now you’re adding the elements of sound and animation to engage more of a visitor’s avenues of perception. The more effective type of video presentations for your use will depend on your specific type of business and what products or services you offer. If it’s a fairly complex product, then tutorial videos or short, animated explainer videos might be helpful. An owner of an e-commerce website may find a product demo video as well as video testimonials to be the way to go. Beyond search engine optimization strategies, video can be an effective outreach tool through social media by uploading them to your YouTube channel and other platforms.

7. Backlinks Are Essential in SEO

Backlinks are critical to search engines in evaluating how authoritative or trustworthy a website is. They are links that are on other websites that link to your site. These links may be in a listing on a Better Business Bureau website, or a local business directory or a review website. Basically, they give search engines an idea of how established or reputable you seem to the rest of the internet, which is why they’re an important part of SEO.

One strategy with backlinks is to do what’s known as competitor backlink research. This is where you examine the website of a competitor that’s already ranking well to see what sites their backlinks are coming from. This will give you a good idea of the sites from which you should be seeking backlinks in your search engine optimization efforts. Fortunately, to make your job easier, there are tools you can use to simplify the task of researching a competitor’s backlinks. This enables you to spend a minimum of time and energy in determining what site owners you should be spending your time and energy trying to get backlinks from.

Branding Marketing Advertising Identity World Trademark Concept

8. Focus SEO on Building Your Brand

You’ve experienced the power of a well-known brand any time you’ve seen a pair of sneakers with the Nike “swoosh” on the side and immediately thought “quality sneakers” or when you’ve seen the famous golden arches of McDonald’s and suddenly gotten a craving for a Big Mac. Establishing a unique and positive brand has a powerful impact on your company’s growth and sales. In a survey of over 2,000 consumers last year, almost 9 out of 10 of them professed loyalty to a brand.

The good news is that using SEO to build your brand doesn’t have to be an either-or situation. If you’ve got fairly generic long-tail keywords that are performing well without mentioning your brand, then continue using them. You may just want to start adding some to these that also mention your specific brand name next to the product or service your keywords are targeting. Search engine optimization takes time and effort, so you may as well be building your brand at the same time.

9. Provide a Positive User Experience

This SEO tip is more complicated than some of the others already mentioned since it can include a number of things. Basically, anything that enables a visitor to effortlessly navigate your site to find the information or products they were looking for will provide a positive user experience.

You could express this in terms of what you should not do when designing your website. You should ensure that your website does not have:

  • Keyword stuffing.
  • Content with poor readability.
  • Graphics or ads that obscure content.
  • Slow-loading pages.
  • Video or ads that auto-play upon page load.
  • Poor content organization.
  • Poor site navigation.
  • Poor appearance or performance on mobile devices.

We already separately mentioned a few of the factors above since they are particularly important in search engine optimization. They are, however, also a part of the total picture of what creates a good user experience for someone on your website. Visitors hate a poor experience when they go to a website, and this, in turn, causes them to leave it quickly, which gives you a high bounce rate. This will, in turn, cause Google to penalize your website’s search ranking position.

10. Pay Attention to Your Tags

On top of everything else, Google will look at various tags on your webpages. A few of the most important tags in search engine optimization are title tags, meta descriptions and image alt tags. It’s important to have the keyword that is the focus for a given page in the title tag and meta description for the page. Image alt tags are what people see if the image fails to load. It’s also your chance to tell the search engines what the image is about, which helps you score a higher ranking when someone does an image search. For this reason, try to fit a relevant keyword in an image’s alt tag and in its file name.

A Good Place to Start in SEO

There are other pointers to consider with your SEO efforts than those listed above. The biggest thing to remember with search engine optimization is the importance of high-quality content. This is another one of those factors that have to do with providing visitors with a good overall user experience. They won’t have one if your content doesn’t answer the questions or provide the solutions that caused them to click through to your site from a search listing.

Search engine optimization is an ongoing process, so if you’re not ready for that reality, you may want to hire a digital marketing agency to handle your SEO campaign. Even if you start ranking at or near the top of SERPs under a few good keywords, the next challenge is staying there. There’s always a new kid on the block trying to get in those first three listings, so constant vigilance is required to keep that targeted traffic coming in.

SEO in Tulsa, Oklahoma with D2 Branding

D2 Branding provides exceptional SEO services in Tulsa, Oklahoma and the surrounding areas. For a complimentary 15-minute marketing consultation with D2 Branding, call us today at (918) 520-8012 or visit our website at www.D2Branding.com.

Learn more about how the D2 Branding marketing and SEO agency in Tulsa, Oklahoma can help you with your SEO needs and help your business grow!

D2 Branding - Tulsa SEO Agency

D2 Branding – Tulsa SEO Agency

10 Search Engine Optimization Tips and Trends for 2020

SEO (search engine optimization) word cloud

 Search Engine Optimization (SEO) has long been an arduous process. It’s filled with patience, content, page speed, backlinks, and tirelessly checking the competition and their place in the SERPs.

At the end of the day, still about the same thing. The goal is to be higher than the other companies or services offering similar products when someone searches for it. You want them to click your link and buy from you other than the other guys.

Even though that may be the case, SEO can be a bit of a moving target, especially considering semi-frequent algorithmic updates from Google that are hidden behind lock and key. Still, we generally have more than enough information concerning what may and what may not be important.

This is no different in 2020. As such, we’ve amassed 10 of the most important Search Engine Optimization tips for this year and beyond.

1. Medium Tail Keywords Improve User Experience

The term “user experience” has been used so much in marketing that it almost becomes an undefinable word, but we’re finally seeing tangible evidence as far as SEO is concerned. We’ve heard it from Google themselves that they’re going to take RankBrain to the next level. The machine learning system monitors how users interact with a certain results page, and from there, determines which is more relevant.

For example, if a user were to visit a site and quickly leave it, there’s a good chance that the website wasn’t exactly what they were looking for. RankBrain would then push that website down in favor of a website where that same customer would spend more time.

To take advantage of what RankBrain does, it’s highly advisable for you to use medium-tail keywords, that is a keyword that is composed of 2-3 words containing the keyword. If you optimize for the medium tail, you can rank for that term and possibly thousands of other keywords.

2. Lights, Camera, Action!

Let’s face it, there are still far too many SEO pundits who aren’t taking advantage of video, though we think that will definitely change in 2020. After all, Google owns YouTube, so it only makes sense for people to finally give it its due.

If you’re going to make the best out of any Search Engine Optimization pursuit, you’ll want to go where the people are, and video will make up more than 80 percent of all online traffic in the next year.

Optimizing for video shouldn’t be that difficult for most who work in SEO, although the video content itself may be another story. In any event, be sure to title videos to be easily searchable through its title and description. Also, make a video content plan for your website and optimize the video’s audio, video, graphics, and images to be as pristine as you possibly can.

After all, a lot of people are much more willing to watch a one minute video than a one-hundred word article. For search engine optimization purposes, this should be in your tool bag.

3. Get In-Depth and Authoritative Content

SEO has long been trending toward longer and longer content for authority’s sake. In short, Google considers long-form to be filled with more information, thus, more relevant to the interest of the reader. Well-written search engine optimization should be about 2,000 words with plenty of extensive links, as well as LSI keywords to boot.

It should be said that long-form content should be evergreen, as you want people to be searching for it throughout the year, not just seasonally. Don’t hesitate to update the content as needed should the information fall out of favor or the information drops in relevancy. This way, there’s a better chance that it’ll gain and keep traction through links and shares.

voice search

4. Voice Search for SEO

Proponents of search engine optimization have been doing their best to get ahead of voice search for a few years now and their efforts will continue to pay off in 2020. Imagine how many times you’ve been driving and have used a voice search to find a restaurant or bar and found it without having to go to the results page.

Admittedly this is more of a local SEO pursuit, service-area business or those who have audiences predominantly geographical locations can make hay on video search.

For many, the potential here is huge because there still doesn’t seem to be that many SEO agencies who are handling it properly. To take full advantage of voice search, the best advice is to rank for both questions and answers. Voice optimized FAQs will always play well on posts.

5. SEO Mobile

Search Engine Optimization has been trending to mobile for quite some time it’s finally arrived. We have it on good authority that Google considers the mobile site to be your primary site. As such, if you’re going to make the best of your SEO efforts, you should be much more concerned about the look, feel, and optimization of your mobile site.

Mobile-first indexing should be taken seriously, and if you don’t quite yet have a website that’s tailored for viewing on smartphones, you’ll see a definite rankings hit. This is due to the first point, user experience. We all know that desktop versions of websites don’t quite appear right on smartphones. This is counter-productive, so assure that you’re in compliance.

Build mobile first.

search engine search page

6. Technical Search Engine Optimization

Search engine optimization is turning to speed. While it has always been somewhat important, technical SEO is crucial these days. Page and site speed may be a bit tougher to tackle than a lot of the entries on this list, but there are more than enough resources to help reduce the time it takes for a website and its individual pages to load.

Google has recently rolled out slow-loading badges for websites as a beacon for Google itself, the user, and the developer to curtail it. If you can, try to condense and reduce as much as you can. Be as lightweight as possible in this search engine optimization or you very well may be left in the dust.

7. Optimize Your Medium Performing Pages

A lot of the time search engine optimization is about reworking something that is almost there and just needs a little more to get over the edge. In this case, you’ll want to find the pages that may be stuck on the second or third page for given keywords. The goal here is pretty simple; you want to find these pages and pretty them up a little.

It’s not particularly difficult to do this. Most people fill out these pages with images, quotes, statistics, links, and virtually anything else that makes it more informative for the user. Another thing people like about this is that you get to use your keywords more and text length, making it possibly evergreen and more authoritative as you’re doing it.

creating and building brand

8. Brand Building

Search engine optimization these days is much more about building a brand than just building a great SEO website. This customer-focused approach kind of goes against just acquiring backlinks and having them come to you naturally, provided you write the right content.

Journalists have been doing this for years, and it can work to your advantage if you consider things like planned editorials or reactive editorials.

Planned editorials are those that, as the name suggests, happens just about every year. Consider holidays or anniversaries of an interesting event.

Reactive editorials are the opposite.

They focus on more of the things that are happening now, such as current events. Both of these can aggregate top tier links that other companies actually want to link to because you’re providing something of actual value, not just hunting for a backlink.

9. Dedicated Search Engine Optimization Programming

2020 is the year that programming and SEO finally marry. It’s been trending this way a long time, and learning languages such as JavaScript and Python will do wonders for more than a few reasons. Firstly, it allows you to have complete control over the user experience, page and site speed, as well as routine tasks, which are generally done in search engine optimization.

SEO will almost always work at a snail’s pace, so having some of that free time to focus on some of the harder elements will be a godsend. It also allows you to focus on the essentials of marketing as a whole, not just search engine optimization.

10. Structured Data

While algorithms are getting better each day, they still need some help here and there as far as context is concerned. These hints will help the algorithm understand what your website is about based on the intent of the searcher. Structured data has to be marked up in a way that not only tells the algorithm what the page is about, but how the different elements on a page interact with one another, and ultimately how all of the pages interact with the rest of the website.

Schema markup is a great start but doesn’t really tell the whole tale. Search engine optimization and schema are always changing and improving upon itself, so you’re not getting its full power if not aware of the changes.

In fact, there may be penalties for those who just trust in outdated plug-ins to handle all of the data.

It’s integral that your brand is well-represented online in 2020, as you want to assure that you’re the most authoritative in a particular niche. Often times, this means being found first. Failing to implement these new trends and tips this year will have you falling behind the pack and off the first page.

SEO in Tulsa, Oklahoma with D2 Branding

D2 Branding provides exceptional SEO services in Tulsa, Oklahoma and the surrounding areas. For a complimentary 15-minute marketing consultation with D2 Branding, call us today at (918) 520-8012 or visit our website at www.D2Branding.com.

Learn more about how the D2 Branding marketing and SEO agency in Tulsa, Oklahoma can help you with your SEO needs and help your business grow!

D2 Branding - Tulsa SEO Agency

D2 Branding – Tulsa SEO Agency

How to Dominate Your Competition on Google in 2020

D2 Branding - Tulsa Website Design and SEO

It doesn’t take detailed search engine statistics to know that any business that isn’t on the first page of Google is losing out on a lot of potential customers. In fact, getting up in the first few search listings is important to doing well in SEO. Since most online purchases start with an internet search, doing a good job at search engine optimization is hardly a trivial matter for any serious business. If you’re a new company looking to climb above your competitors online or an established brand that would like to get a boost in your SEO results, the tips below are for you. They cover the basics needed to have any chance of dominating your competition on Google.

On-Site SEO Strategies

consistent, compelling content

1. High-Quality Content

When it comes to search engine optimization, it has often been said that content is king. Search engines have worked hard over the years to match search ranking outcomes to end-user satisfaction with websites. It makes sense for them to find ways to give higher ranks to websites that have demonstrated that they provide value to their visitors.

Google has made many changes to its search engine algorithm over the past decade. The changes have addressed a number of factors, but one definite trend has been to emphasize the importance of high-quality content. These updates are why keyword stuffing doesn’t work anymore as a strategy to get high up under certain keywords on search engine results pages (SERPs). Among other ways to emphasize quality content, Google realizes that people will stick around longer on websites that actually offer information that is of value to them. So, if people go to a website and just see a spammy list of keywords, they’ll leave right away, and this negatively impacts a site’s ranking.

Search engines also want to reward websites that are regularly updated with fresh content. This makes starting a blog an excellent strategy that’s recommended by many digital marketing agencies to their SEO clients. A blog also regularly provides fresh content that can be repurposed for social media posts.

2. Targeting the Right Keywords

While spamming keywords on a page to try to force a high page rank in SERPs no longer works, they are still highly relevant. The search engines still need to be told what a given page on your website is about, and keywords are the way to do this. They simply need to be incorporated within the context of providing information of value to people in answering their questions or solving their problems.

You should incorporate these keywords into the main content of the pages of your site. You should also put them in page titles and meta tags, and even incorporate some into the URL of each webpage. Before incorporating keywords into your content, however, the most important step is first determining what keywords to use.

Keyword research is critical. After all, clicks to your website don’t make you money, sales do. You don’t just need traffic. You need targeted traffic. You’ve got to determine what search phrases are used by people who are looking for the goods or services that you sell. There are SEO articles online devoted to helping you find your ideal keywords. Some companies also just hire a professional digital marketing agency to handle it for them. Choosing the right keywords to focus on is so incredibly important to ensure you get relevant traffic that actually boosts your sales and grows your business.

3. Optimizing Titles, Tags and Meta Descriptions

We talked above about incorporating some keywords in titles and meta tags, but there’s more to pay attention to here. Beyond text searches on Google, there are also plenty of image searches. To capitalize on these be sure to have alt tags for every single image on your website.

These alt tags are simply a text alternative to the image if it fails to load on a user’s screen. Beyond helping search engines better crawl and rank your website, these alt tags are also used by screen-reading tools to describe the image to visually impaired users.

For best results, you want image alt tags that use less than 125 characters, and make sure they specifically describe the image. You can use some of the keywords that are being targeted on the webpage an image appears on especially if they relate to that image in particular.

4. Having a Technically Optimized Website

-No Dead or Broken Links

One critical task in search engine optimization is to check for broken links. They are bad for SEO in two ways. First, search engines do not like running into broken links where there’s supposed to be a webpage. Secondly, visitors to your site will likely abandon it if they run into a bad page link. Google rewards websites with higher rankings the longer visitors hang around on that site. So, any technical errors, like broken links, that cause people to quickly leave will further lower its ranking.

If the thought of manually clicking through every link on your website is filling you with dread, have no fear! As with many aspects of search engine optimization, there are tools that can help you with that. Broken link checkers vary in price and feature sets, but they’ll get the job done for you quickly and easily.

-Fast-Loading Webpages

Slow-loading webpages are hated by visitors and search engines alike. Not cramming your webpages with too many images or other slow-loading content can help them perform better. As it happens, cluttered webpages not only load slower but they also don’t do as well at holding a visitor’s attention. We have all seen a post on a forum or social media site that is a “wall of text.” Such uninterrupted information overload typically makes you want to scroll past and read something else. Having adequate amounts of white space on a webpage helps to focus the user’s attention on your content.

The website coding needs to be efficient as well to help with page load speeds. If you’ve done all you can with page design and coding but pages are still slow, you may have to look to your website hosting company as the culprit.

-XML Sitemap and Simple Navigation Structure

In order to index and figure out where to rank your site’s webpages, a search engine first has to crawl your site. A simple and clear navigation structure with optimized URLs for each webpage helps search engines to accomplish this.

An XML sitemap is also a fundamental element of technical SEO that search engines use to crawl a site. Basically, it’s an XML file that contains a list of all the pages and posts on your website. It also tells the search engine the publication date of each page and when it was last updated. It can use this information to determine how regularly updated your website is, which is an important part of SEO.

Fortunately, web designers don’t have to worry about trying to manually create an XML sitemap. There are SEO apps, such as YoastSEO, that can generate one automatically for you.

-Mobile-Friendly Design

Ever since the 2015 Google algorithm update that was dubbed “Mobilegeddon,” mobile-friendly web design has not been optional if you want any chance of reaching the top of search results pages. Also, with the majority of internet users on a phone, you’re just losing sales anyway if your site doesn’t render and perform well on mobile devices.

Google has published a mobile-friendly test tool that anyone can run on their website. If your site doesn’t pass this test, you need to have it redesigned. Fortunately, if you’re creating a new website today, the importance of making them mobile-friendly is well known. For this reason, most online website builders or web design companies know to make them responsive from the outset.

Portrait of two business people pulling SEO banner

Off-Site SEO Strategies

1. Building Your Trust and Authority

Having a website that incorporates all of the technical and content-related aspects above is extremely important. That being said, if you really want to get to the top of search engine results pages, your work is not done yet. You also have to focus on search engine optimization strategies that affect how your website is perceived by the rest of the internet. This is known as off-page optimization.

Backlinks are the most prominent example of such an SEO strategy. Just as the term sounds, this is a link back to your website from another site. If you have a business, you’ll likely be listed on Yelp, the Better Business Bureau, and local directories in your geographic area just to name a few. These websites will have listings or ads for your business and contain links back to your website that people can click on to be taken to your site.

When you think about it, search engines assigning some importance to this makes sense. Anyone could just create a website and say they are in business but what credibility does it have if there’s no other mention of its existence anywhere else on the internet? As someone searching for a business, you probably wouldn’t trust any company that has zero internet presence outside of their own website, and unsurprisingly, search engines don’t either.

2. Quality Matters With Backlinks

You should get listings on prominent and trusted websites and directories if you want to elevate your authority online and your search ranking. If you don’t have a LinkedIn account with your company’s information listed on it, start one now. Also, a Better Business Bureau membership can be helpful. Get signed up on any directory listings and reputable review websites. These include Google My Business, Yelp, Yellowpages, Manta and Foursquare. Many positive reviews on Google reviews and Yelp will make you look good to prospective customers, and the links back from these sites to your website will make you look good to search engines.

There will also be directory and review sites that are unique to particular industries. These are especially important to get listed on since they will bring in targeted traffic. For example, if your business has anything to do with the travel industry, be sure you’re listed on Trip Advisor and other travel-related websites. Similarly, any service business should be listed with their local Angie’s List. The great thing about these types of listings is that they serve the dual purpose of directly bringing you new customers themselves and of building your authority to elevate your website’s search ranking.

3. Social Media Backlinks

Get a business account for every social media platform that you think you can successfully use to grow your business. Whether it’s your bio on Twitter or your about page on YouTube, there will be a place where you can describe your company, products and services and place a link back to your website.

Social media serves as a powerful promotional tool itself while also helping your search engine optimization. Your social media channels and other venues can also be a path through which you can promote your business via content marketing. Doing guest posts on high authority websites with a link back to your site can also help you grow trust and authority with the people on these websites and with Google.

brand

Building Your Brand Rather Than Simply Getting Clicks

To grow your business online, it is important to have a strong brand identity. You put a lot of time and effort into getting your business out in front of people searching for what you have to offer. You need to project a unique identity that they associate with you every time they see your social media posts, content marketing material or other online outreach. This helps you to build trust and authority as potential customers encounter you online.

Start with branding basics such as picking your brand name, a tagline and having a logo designed for your company. Your website should have a common color scheme and typography and other common elements, so visitors will immediately recognize they are on your site.

As more people start to recognize and seek out your brand, this creates additional SEO marketing opportunities. You can start to use brand-specific keywords. These are extremely powerful because they are unique to you. Your brand name, tagline and logo will also find its way around the internet on social media platforms, forums and other websites. This only further builds your trust and authority with search engines and creates more backlinking possibilities.

Becoming a master at search engine optimization is a never-ending project. That being said, all of the information here will help you dominate your competition on Google in 2020 and grow your brand, sales and success.

SEO in Tulsa, Oklahoma with D2 Branding

D2 Branding provides exceptional SEO services in Tulsa, Oklahoma and the surrounding areas. For a complimentary 15-minute marketing consultation with D2 Branding, call us today at (918) 520-8012 or visit our website at www.D2Branding.com.

Learn more about how the D2 Branding marketing and SEO agency in Tulsa, Oklahoma can help you with your SEO needs and help your business grow!

D2 Branding - Tulsa SEO Agency

D2 Branding – Tulsa SEO Agency

Best Practices in Website Development

D2 Branding - Tulsa Website Design and SEO When your business depends upon creating a bold online presence, you must be aware of the most sophisticated website design aspects. Keep the modern aspects of website development in mind in order to create a site that addresses the needs of your online business. Even if your business offers products and services in the real world, your company will benefit from improving its online presence by incorporating some of the best website design tips from 2019. As we move forward into the next year, these practices will evolve, but it’s important to note what has worked for companies in the past year.

Having a great web presence will make your business more relevant in the minds of consumers, but you need to find a way to keep people on your pages. While it’s important to incorporate website development trends that help your business rank high in search results, it’s vital to address the needs of the actual people that will visit your website by implementing a website design that appeals to your visitors. In addition to discussing the presentation of your website, we’ll also go into detail about the importance of search engine optimization, and we’ll touch on other core aspects of maintaining a strong presence in the digital world.

Website development layout sketch drawing

Presentation Is the Key to Succeeding in Your Online Business

As mentioned in the previous section, your rank from search engines is important, but your site must appeal to the people who are choosing whether or not to remain on your pages. This means that the information must be interesting to keep people hanging around on your website, and the pages should be presented in a way that appeals to the reader. In a later section, we’ll discuss details about choosing the perfect fonts and other typography choices to make your website more appealing.

In order to appeal to search engines, you should be releasing several blogs and articles on your website. This shows search engines that your site is active. If the information is written properly to appeal to the algorithms used by search engines, your site will rank high enough to get traffic from actual web users. However, you must work on making the information appealing to readers by organizing it in a logical progression.

Use titles for each new section of information. Use subheadings to break up large chunks of text. Incorporate pictures and embed videos on your website to make the information easier for readers to digest.

If you are still concerned about the presentation of your website, you should conduct a test. You should reward people for completing a survey about their experience on your website to gain valuable feedback about the way in which the information being presented to viewers is received.

Understanding the Importance of Search Engine Optimization

Search engine optimization (SEO) incorporates a variety of marketing tactics to help your page rank higher with search engines. When people search for specific keywords that your blog uses in its content, you stand a chance of gaining traffic for those specific keywords.

SEO is important in every industry, and it’s especially important to businesses that rely upon support from local patrons. Due to the methods used by new technologies, local keywords have become integral to any business that relies upon traffic from local customers.

Voice search technology was incredibly relevant in the success of many businesses in the last year. However, this type of technology only appeals to the company that ranks first in the search results. This is because voice search technology only displays the first result to the user, so companies have been battling over the top spot by utilizing local SEO keywords in their content.

Updating HTML Code and Improving Your Website’s Framework

If your website isn’t performing well for search engine bots, they will have trouble ranking your website in their listings. An example of a subpar website framework is neglecting to manage broken links on your site.

When you update your website by incorporating these new ideas about website design, you must take into account updating links to pages that have changes to their web addresses. Your visitors will be upset when they encounter broken links, and the search engines will penalize your website, so you will experience less traffic as a result.

Responsive web site on multiple different display devices

Responsiveness for Mobile Platforms (Tablets and Phones)

In the past year, successful websites used a mobile-first optimization approach in their website design plans. Since many internet users prefer to use their mobile devices, it’s incredibly important to ensure that your pages are optimized to display on phones and tablets.

If your website design choices are presenting mobile users with an ugly design, they might click away to find a more appealing website to address their needs. Even if your site features great information, you must make your pages appealing to mobile users. Take mobile optimization into account when addressing your company’s website design.

Integration of Social Media

It was important to maintain your brand’s image in 2019 by integrating your website with social media pages. Successful businesses incorporated Twitter, Instagram, Facebook, and other social media channels into their website design plans.

The integration of social media into your website design will engage visitors with relevant activity from your brand, and visitors might even follow your company’s social media page(s). Incorporating social media into your website design will keep your brand relevant in the minds of the people that will be willing to purchase your products and services.

Optimizing Your Site to Rank on Search Engines

While you should incorporate paid advertising and other strategies that get people to your website, you will be able to gain some traffic by optimizing your website to rank on search engine results pages (SERPs). When people visit Google and other search engines, they enter a few specific words into the search box. It’s your job to figure out which keywords they are entering in order to lead them to your website.

You should conduct research on which keywords to include in your website’s content by using online tools. One of the top online tools used by professionals in every industry is Google Keywords Planner.

People search for all types of information that directly relates to products and services in your industry, and the search engines list the top results for users to browse at their own discretion. However, SERPs aren’t randomly generated. Web search engines actually have their own algorithms that determine how websites rank in their systems, and they incorporate sophisticated bots that crawl every website to make sure that each site appeals to a predetermined set of criteria.

Some of the website design tips mentioned above will help you rank high in search results, but this process is constantly evolving, so you will need to stay in touch with the current trends in website development in order to maintain your rank on SERPs.

Businessman on blurred background chatting with chatbot application 3D rendering

What Are Chatbots? What Will They Do for Your Business?

Succeeding in business involves selling fantastic products or services that are demanded by consumers, but it’s important to factor the customer’s experience into your website development plan. When you create a site that’s designed to gather interest among consumers through SEO, the people that come across your pages might have questions about your products and services. You need to have a way to reach out to customers that have concerns. If you are relying upon online forms to address the concerns of all your visitors, you might find that your visitors are taking their business to another company that has better customer service.

Even if you put your company’s email and phone number on your website, you might find that visitors are turning to other companies for help resolving their issues. What are your competitors doing to address customer concerns?

It’s often too costly to have a live representative available to answer questions through an online chat on your website. However, many successful businesses have incorporated chatbots into their website development plans in order to serve the needs of their customers. Chatbots are able to answer basic questions, and they are able to provide responses in the form of articles written by your team. They are also able to collect contact information from customers. They provide a valuable service by presenting your website visitors with a brief, engaging experience. When you’re not available to talk to customers about your company, a chatbot will help meet the needs of visitors.

Selecting the Best Fonts and Addressing Other Typography Issues

Believe it or not, the font that you use for the text on your website will impact the amount of people that remain on your pages. Even if your site is ranking high on search engines, the font must be appealing to users that will read the information on your pages. One of the most important items to address in your website development plan involves selecting fonts that are easy to read.

Printed material requires a different set of criteria, typically incorporating serif fonts into its main text in order to make it easier for people to see individual characters. However, sans serif fonts are ordinarily used when addressing website development needs. This is a hard and fast rule that has some exceptions. For example, some bloggers prefer to use serif fonts for their materials.

Work with your team to decide upon the best fonts to use on each page of your website. Consider using the same few fonts continuously throughout your entire website.

Simple website building software is limited in the choices that are provided for managing the typographical aspects of your website. However, advanced platforms for website development grant control over various elements in text typography. It’s important that you take advantage of the capabilities of your current website builder’s typography settings.

If you feel like the limitations of your website building platform are hindering the success of your company, you may need to upgrade to a better website builder. However, you should have limited control over font size, line spacing, and other typography choices.

Creating a Plan to Address Your Web Design Needs

New online business owners must master website development skills in order to rank higher than their competitors. Create a plan that will accomplish your website design needs. If you implement the SEO tactics discussed above, you should be able to generate organic traffic for your website. However, it’s important to realize that some of these tactics take time to impact your website’s ranking on search engines.

Your plan should address the best practices in website development that are discussed in the previous sections of this article. Additionally, you should research the best website design practices that are used by other businesses within your industry. It’s important to see what your competitors are doing in order to create a site that will make an impact within your market.

Remember that presentation is the key to keeping people on your website’s pages. Even if your website checks out with search engines that crawl your pages, your website needs to appeal to the people that search for products and services within your industry.

marketing strategy branding illustration

Putting Your Plan Into Action

Having a plan to address the digital needs of your business is required in order to see a positive change with your business’ website design. However, you will need to put your plan into action in order to achieve actual results. In order to measure your progress, take advantage of the free tools offered on your web design platform.

You may be able to monitor the activity of visitors on your website through your website design platform. Sophisticated web design platforms list information about how long visitors stay on each page. This is useful data to access the performance of blog posts. After all, your site’s design isn’t the only part of running a successful online business; your company should be creating interesting, well-written content for the pages of your site, such as articles and videos that are relevant to your industry.

Website Development in Tulsa, Oklahoma

D2 Branding provides exceptional website development in Tulsa, Oklahoma and the surrounding areas. For a complimentary 15-minute marketing consultation with D2 Branding, call us today at 918-520-8012 or visit our website at www.D2Branding.com.

Learn more about how the D2 Branding marketing agency in Tulsa, Oklahoma can help you with your website design needs and help your business grow!

D2 Branding - Tulsa Website Design Agency

D2 Branding – Tulsa Website Design Agency

ROI You Can Prove in Marketing…Finally!

D2 Branding - Tulsa Marketing, website Design and SEOThe goal of marketing is, and has always been, to match a company’s products and services with the people who want to access them. That “match” drives the entire marketing strategy, and is essential for sales and growth. However, “the way people consume media has changed rapidly over the past decade—traditional television has made way for smartphones, tablets, over-the-top streaming devices and so many other means of content consumption,” says Toni Fitzgerald, contributing writing, forbes.com. Gone are the days where people discover or convert to new products and services by sitting in front of the TV, yet so many companies are still spending millions of dollars on traditional marketing platforms like TV and radio ads.

According to marketingcharts,com, “In Q3 2018, the amount of time 18-34-year-olds as a whole spent watching traditional TV (live and time-shifted) dropped by about 17.2% from the previous year.” And while the numbers aren’t quite as dramatic for older generations, traditional viewership continues to decline as the number of modern methods for consuming media expands.

Consumers in 2019 are in fact much more than that—they are informed, engaged, collaborative, social, influential and in control. The age-old “Rule of 7,” where a person needs to engage with the advertisers message seven times before taking action, necessitates a much more strategic marketing plan today than it did even 10 years ago. The rapidly-growing digital scene requires marketers to find ways to be heard above the clutter and to be considered the superior choice.

Thankfully, companies today have a huge selection of diverse marketing platforms that can specifically target the right potential customers, positioning them above the noise. A marketing strategy focused on digital mediums is the way to meet customers where they undeniably are—online. It is more essential than ever for businesses to keep up with ever-shifting consumer media trends and make strategic marketing choices. Investing in a well-run digital marketing campaign is the most efficient and comprehensive way for businesses in the current marketplace to see returns on their marketing investment. Digital marketing mediums such as email and social media campaigns afford companies all the flexibility, adaptability and actionable data they need to successfully target and engage with consumers.

analytics

Consider Google Analytics, for example. Once established, this platform automatically collects data about potential customers’ behaviors as they engage with a company’s website. Data is customizable and can report everything from age, gender, interest, device, and location of your audience, to how long your audience is spending perusing the pages within your site. Google Analytics can also help you determine how much to spend on various social media platforms based on your audience’s behavior, and it can help you determine what kind of content you should write. Perhaps most importantly, Google Analytics also helps you determine whether you are reaching the goals of your marketing efforts, whether it be sales, gathering leads, subscribing to your newsletter, etc. (www.medium.com).

Now consider how vastly different the actionable data collected from the above example differs from the data you can collect from traditional marketing efforts like TV ads. The comparison is nearly impossible because there’s no statistical way to gather data from media sources people don’t actively engage with. People don’t simply consume media anymore.

If you want to spend your marketing budget wisely and scientifically prove your ROI, digital marketing is the best option. Consider the following benefits of a comprehensive digital marketing portfolio in terms of ROI:

Extremely Low Associated Costs

Because of the online nature of digital marketing, campaign initiatives require very little physical equipment, and once content has been created, campaign elements can be easily edited, adapted, started, stopped, etc. The flexibility afforded by digital marketing mediums results in low associated costs and higher ROI.

ad-targeting

Advanced Targeting and Tracking

Unlike offline mediums like TV and magazine ads which can only vaguely guess at who their ads actually reach, digital mediums have options for advanced, specific targeting, ensuring your campaign truly reaches the intended audience. Potential customers and their digital journeys can be captured and effectively tracked to determine behaviors like how and when they make purchases, what other sites they’re visiting and how they engage with their online communities. All of these analytics provide a comprehensive picture of your target audience and allows you to adapt your marketing strategy accordingly. Adaptability directly relates to ROI because none of your marketing efforts are wasted and you can ensure your content is effectively reaching the right potential customers likely to make a purchase.

Actionable Data

Another huge benefit of digital marketing platforms is that you know specifically who engaged with ads, emails, and clicked through various links landing them at your site. This information is invaluable to a company because it directly informs your ROI. You know exactly how many purchases on your site came from people using search engines performing key word searches leading them directly to you.

Next time you’re scrolling your Instagram or Facebook feed or browsing the internet, consider how poignantly the digital ads match your specific demographic. Those ads have been targeted at you through data analytics based on your digital behaviors. The products you see advertised as you go about your “digital day” are not happenstance, and they likely yield high returns for the company using that marketing strategy. The beautiful thing about a comprehensive digital marketing portfolio is the ability to shift, morph, grow and adapt to the surrounding digital climate. With this kind of flexibility, your digital marketing dollars continually produce ROI as they meet your potential clients exactly where they are—online.

https://www.forbes.com/sites/tonifitzgerald/2019/04/25/actually-people-dont-mind-watching-commercials-in-certain-situations/#2a1a477b7445

The State of Traditional TV: Updated With Q3 2018 Data

https://medium.com/@dineshsem/10-good-reasons-why-you-should-use-google-analytics-699f10194834

Deedra Determan – Entrepreneur

Deedra with D2 BrandingDeedra Determan is the founder of D2 Branding, a digital marketing firm that ignites brands, corporations, start-ups and personal brands to increase their profit. D2 Branding offers business consulting and digital marketing plans using Facebook, Instagram, Google, and YouTube to generate leads online. D2 coaches its clients from the lead nurture process until the sale.

Determan started her career in television where she spent 10 years at a local Fox affiliate and later consulted TV stations across the country for Clear Channel Television.
Determan later became an entrepreneur launching a niche website for moms, growing it to 100,000 moms visiting the site every month using the power of Facebook. After only one year, Determan sold the site to Oklahoma Media Company, Griffin Communications.

D2 Branding was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ ranking, a premier study delivering the most comprehensive analysis of private companies in America. Based on this study forged by Entrepreneur, D2 Branding is recognized as a well-rounded company that has mastered a balance of impact, innovation, growth leadership and value.

D2 Branding in Tulsa, Oklahoma

Learn more about how the D2 Branding marketing agency in Tulsa, Oklahoma can help you with your marketing needs and help your business grow!

D2 Branding - Tulsa Website Design Agency

D2 Branding – Tulsa Website Design Agency

7 Best Web Design Practices for 2019

D2 Branding - Tulsa Website Design and SEO2018 was a big year for website design.

Apps and websites began to overhaul their user interfaces, reflecting a more modern, clean-cut look audiences loved.

Themes from 2018 are rolling into 2019, with a lot of exciting new adaptations.

Companies and brands are learning more about their users than ever before, creating highly developed designs based on consumer preferences.

In 2019, website design has a stronger focus on accessibility than ever before. Designers are working hard to make mobile apps and websites more user-friendly for everyone, regardless of their physical limitations.

With so many incredible website design concepts dominating today’s market, it’s easy to believe we’ve achieved the pinnacle of creating beautiful apps and websites. But 2019 is proving that wrong – just look at Facebook’s new design, for example.

In this guide, we’ll take a look at some of our favorite website design tips for 2019 that will help you stay on trend with your audience. Some of these are similar to trends from 2018, but there are notable differences between common practices of last year and today.

Let’s dive in.

Use Flat Design

It looks like flat website design is here to stay in 2019.

Google popularized flat design years ago and today it’s one of the most widely used standards for website design. In fact, many mobile applications and sites without flat website design look dated and less user-friendly. By implementing bright colors, simple illustrations, and open space in your websites or apps, you create a modern look audiences love.

Flat website design works for a wide variety of reasons. Looking good is only one benefit of using flat design – it’s also more suitable for users from the UX perspective.

When you incorporate flat design, you can reduce clutter on your web page, helping your audience navigate more easily and focus on the most important content.

The simple two-dimensional illustrations that characterize flat website design require much less data to load than high-resolution images. For this reason, many designers and brands prefer them to speed up the user’s experience.

Ultimately, we recommend flat website design because it more than just a trend – it’s functional and it can greatly improve a brand’s online presence.

Embrace Bright and Lively Colors During Website Development

Color preference for website design and mobile applications changes as regularly as seasonal colors in the fashion industry.

One year, website design may emphasize soft, neutral tones and the next use pastels or bold colors.

In 2019, we recommend using bright and lively colors in your website design scheme. Users are responding well to vibrant looks with high-contrast imagery, as opposed to the one-dimensional monotone schemes of the mid-2010’s.

Don’t believe us?

Look around you: brands everywhere are using bold colors on their commercials and websites to stand out from the competition.

We also recommend looking at 2019’s most popular fashion collections. You’ll notice an abundance of metallic colors, vibrant neon, and angular shapes.

Consider reading about color psychology and incorporating some of the information into your website development plan.

Depending on your goal and your vision, you may choose blue tones to evoke trust or yellow imagery to build credibility. It’s up to you – that’s the beauty of website development and creating your website from scratch.

It can be challenging to work with bright colors at first, especially if you’re used to neutral tones. But working with vibrant designs can be a fun challenge and a great way to express your creativity.

Include Micro-Interactions

The term “micro-interactions” speaks for itself: they’re the tiny animations on websites that make all the difference

They’ve been a major part of website development trends for years and remain important in 2019. They give your website design life, capturing users’ attention and keeping them interested

When you feature micro interactions correctly, they can be a powerful tool for driving engagement. They play an important role in the user experience and make the high-quality website and mobile applications stand apart from their competitors

Generally, websites integrate micro-interactions with their clickable elements. Think about hovering your mouse over a menu, only to see the menu open automatically with a smooth transition.
However, you can be creative with your website development strategy and use micro interactions in many unique ways

If you’re using micro-interactions, remember less is more. The key is to let these elements complement the page, not dominate the experience. If you make them too drastic or obvious and they make the user experience more complex, you make drive away users.

Make Your Web Design Mobile-Friendly

If you’ve been designing or managing websites for a while, you already know how important mobile-friendly experiences are for the user. In fact, mobile friendliness plays a major role in modern website development trends.

Today, mobile-friendly websites set the bar for expectations – it’s no longer a luxury for brands to optimize their site for smartphone and tablet browsers.

But in 2019, designing mobile-friendly websites is more important than ever.

Mobile-friendliness is more than a courtesy for your site visitor – it’s a requirement for Google.

That’s right: Google considers a website’s mobile performance when it ranks search results pages.

According to CIODive, 70% of all internet traffic is generated on mobile devices. If your website isn’t optimized for these devices, you’re losing a lot of potential traffic.

Google wants its users to have the best experience possible from their most highly ranked results, so pages with mobile-friendly features are more likely to reach the first page.

How can you make a website mobile-friendly?

  • Use responsive design so it will automatically adapt to whichever device the person is using to access the site
  • Make key information easier for users to see
  • Replace Flash with HTML5 media (Flash isn’t relevant anymore because it doesn’t play well with SEO)
  • Include a viewport meta tag
  • Turn off autocorrect for your email/address forms where uncommon words may be corrected, slowing down the sign-up process
  • Make buttons large enough to use on mobile and include tappable elements
  • Use large fonts
  • Feature a quick way to access ‘desktop view’

For beginner designers, tools like Squarespace and Wix include specialized tools for mobile optimization.

Feature Chatbots on Your Website

When you design A website, one of the most important things you should ask yourself is why are people coming to your website and what are they searching for?

In many cases, your visitors have one or 2 questions when they visit your website that you can answer in a few moments.

The longer your visitors need to wait for these simple answers, the more frustrated they’ll be. The more quickly you can answer them, the more satisfied they’ll be with your website in your brand.’
This is where chatbots come in.

Many digital marketers and eCommerce store owners believe that chatbots are the way of the future. They give website administrators a chance to interact with visitors in real time without hiring extensive customer service staff.

Let’s say one of your site visitors wants to know about your refund policy.

Your refund policy probably isn’t on the first page of your website. Most likely, it’s buried under other pages your visitors need to click through to find answers.

Now think about how chatbots and clever website development can solve this problem.

Your customers can enter simple queries and get immediate answers.’
For example, visitors can ask the chatbot about your brand’s refund policy and get help without navigating through multiple pages of your website.

Ideally, chatbots should make informational searches easier for users. Instead of browsing your site for a few minutes, looking for answers and moving on when they don’t find them, your site visitors can get the information they need right away.

This could positively impact your conversions, as your site visitors stay on your website longer once they’ve gotten the information, they need from the chatbot.

Chatbots are relatively easy to set up and are available from dozens of developers. Consider adding one to your website to improve the user experience and streamline their informational and navigational searches.

Make Your Website Accessible

As a website owner, you want to attract as many visitors as you can. However, you might not think about ways your website excludes visitors with certain disabilities or special needs.

There are millions of people using the web who rely on accessibility to navigate the internet, and if you don’t address their needs, you’re both missing out.

In an ideal world, everyone would be able to use every website on the internet. It wouldn’t matter if they had chronic health conditions that impact their capabilities – It would be possible for everyone to enjoy the web without limitations.

This drives the web accessibility concept. Today, thousands of designers and brands are considering accessibility when they plan their website development strategy.

By leaving out the millions of Internet users with impairments and special needs that makes using the web challenging, you’re missing out on a key part of your audience.

The most common conditions that affect the way people use web sites include

  • Vision impairments like blindness or inability to perceive colors and color contrasts
  • Hearing impairment, like deafness
  • Difficulties using motor skills
  • Epilepsy and photosensitive seizure
  • Cognitive conditions like dyslexia

These conditions might seem rare to you, but there real to countless people. They want to use the web as easily as those without impairments, and if you use all the tools at your disposal, you can make that a reality.

Making your website accessible means addressing each of these common conditions through smart website development. Start by making your site keyboard friendly.

Many assistive technologies use keyboard navigation as opposed to a mouse Fort ease of use. For this reason, all your websites important teachers should be accessible via keyboard if a mouse isn’t present. This includes your content, links, web pages, etc.

If your website or content features images, use alternative text or alternative descriptions to help your visitors ‘read’ the picture. when a person with vision impairments visit your website, this alternative text can give them context where they would otherwise miss out.

Speaking of vision impairments and website development, it’s important to choose your color scheme carefully.

Color blindness is a common Condition that affects the spectrum of color a person perceives. If the colors in your website don’t contrast well enough, it may be difficult for some individuals to distinguish between different elements on your page.

Fortunately, the Internet features plenty of tools to help website designers test color combinations for audiences with vision impairments. Contrast checker is one of the most popular, giving more website a real-time score based on your color choices. It also lets you see your website in a monochrome scheme to get a clearer idea of how well your color combinations work together.

Emphasize Speed and Performance

Think about when you surf the web or shop online. How long are you willing to wait for a web page to load before you go back to the search results page and choose another site?

If you’re like most people, you won’t wait long. In fact, more than half of all consumers expect a web page to load in 2 seconds or fewer. If you aren’t meeting these expectations, you could lose site visitors before they ever see your content.

Speed is also important for ranking high on Google’s search engine results pages. The experts at Google know that users like websites that load quickly. If your page has a high bounce rate, Google is less likely to rank it highly in its index compared to competitors with better loading times.

Fortunately, with expert website development, you can make this work in your favor.

If you want your website to be faster, there are a few things you can do to make it happen:

  • Use WordPress plug-ins sparingly. Try to avoid them when possible because they can have a significant impact on your site’s load times. If there’s an easy way to use a feature without a plugin, opt for the alternative.
  • Cut down on external scripts that could slow down your website. These include some icon sets, external commenting systems, pop-up lead capturing tools, website analytic services, and external fonts. You don’t need to eliminate these completely for your website to load quickly but re-evaluate them if you’re struggling with a high bounce rate.
  • Use page caching to store static files and improve your loading times for repeat visitors. First-time visitors won’t take advantage of this feature, but it can be an excellent way to speed up your site for consistent users.
  • Find and eliminate any webpage baggage that could be slowing down your site during website development. This may include excessively large databases, backups, and old code that’s accumulated on your website.
  • Use simple imagery and make visual content internet friendly. Don’t upload your highest resolution photos – compress them into a smaller size and crop the image as necessary before uploading it to your site. If you don’t optimize your images, you may slow down your website significantly.

Final Thoughts

Website development is ever-changing, but there are a few trends in 2019 you can follow to guarantee your website will resonate with visitors and turn casual users into long-term brand loyalists.

What are your tips for website development in 2019? What suggestions do you have for other brands to improve their website design? Let us know in the comments below!

Website Development in Tulsa, Oklahoma

D2 Branding provides exceptional website development in Tulsa, Oklahoma and the surrounding areas. For a complimentary 15-minute marketing consultation with D2 Branding, call us today at 918-520-8012 or visit our website at www.D2Branding.com.

Learn more about how the D2 Branding marketing agency in Tulsa, Oklahoma can help you with your website design needs and help your business grow!

D2 Branding - Tulsa Website Design Agency

D2 Branding – Tulsa Website Design Agency

Website Design and Marketing Tips for 2019

D2 Branding - Tulsa Website Design and SEO
A constant flow of new leads and customers is the lifeblood of any business. Your company website design is going to be a massive determining factor in how successful your online marketing efforts will be. Let us first take a look at some recommended practices of website development, so you won’t have to worry about your website design holding you back from converting plenty of visitors into leads and customers.

Planning Is the First Stage of Website Design

Don’t just start throwing words, images and other content on a website template that has a basic layout and navigation structure without having thought the whole thing through first. You need to plan your website development around what you are attempting to achieve from the website. Is it a corporate website that’s only meant to give information about your company? Is it an e-commerce site that needs to have marketing at its heart in order to convert visitors into buyers?

Designing your site without having fully worked out what you want from it beforehand is akin to taking a trip when you don’t know where you’re going. How will you know when you get there? Most people have a website to sell something. If that’s the case, then look at prospective website design layouts from a potential buyer’s point of view. How will you need to say things and lay things out to move them along through your sales funnel on their journey from looking to buying? Once you have this answer, you’ll have the first fundamental of your website design.

Your Website Design Needs to Have an Eye-Catching Layout

Your website is the first impression that people who have never heard of you will have of your company, products and services. If people click on to your website and are greeted with a wall of text, they won’t stick around for long. Awkwardly laid out navigation links that don’t seem to have a logical organization will also be a quick turnoff.

Don’t be afraid of white space when laying out a website design. People like to see information presented in short, scannable bits that look easy to read. To help them navigate to the specific information they might be looking for on the page, use plenty of sub-headlines that clearly and concisely delineate what each section is about. Speaking of navigating, you also want to ensure that your website development incorporates navigation that is clear and that when people click on a link on a given webpage, they know what page they’ll be going to.

You Need to Do Website Development With SEO in Mind

It’s important to be thinking about search engine optimization from the very beginning of your website development efforts. This is critical because the best website in the world is useless if the people who need what you have to offer don’t find it. It’s also critical because many of the efforts that go into making a website design liked and ranked highly by the search engines will also be appreciated by visitors to your site.

1. Responsive Design

If you’re not planning to approach your website development with mobile devices in mind, then you’re still living in 2009 rather than 2019. The design elements and functionality of your website need to scale properly so that your site looks and performs just as well on the smaller screen of a phone as it does on a desktop or laptop computer. Google’s algorithm insists on this type of responsive website design if you have any desire to get top rankings under high-value keywords.

2. Fast-Loading Pages

This is another design element that search engines value and that users will appreciate as well. It used to be said, in a derogatory manner, that people have sitcom attention spans. Unfortunately, those were the good old days. People have 280-character Twitter attention spans today. There are millions of websites online. Nobodies going to wait more than a few seconds for a page on your site to load.

3. A Sitemap

An XML Sitemap is something every website needs for search engines to be able to crawl them completely and efficiently. It’s basically a file in a particular format that lists all of the URLs available on your site to be crawled by search engines. There are website content management platforms, such as WordPress, that have plugins that make creating such a sitemap a breeze. You’ll also want to include an HTML sitemap, which is used by visitors to see what webpages are available.

4. Quality Content

Google has released a number of algorithm updates over the past few years, and many of these were focused around rewarding quality content. More specifically, they reward people for sticking around on your website. That being said, nothing keeps people around better than quality content that answers their questions and compellingly tells them why they should buy from you.

The days of being able to stuff keywords on pages and get top spots on Google are long over. Google will see the keywords in the content and the page titles, but if it’s just a cheap jumble of keywords not offering any actual value, it will also see that people aren’t sticking around. High bounce rates are bad for your search rankings because they indicate a poor user experience. Make sure your responsive website design has fast-loading pages, user-friendly navigation and quality, compelling content.

5. Social Media Integration on Your Website

Social media is here to stay, and any website development team has to recognize this reality. Make sure those Facebook, Twitter, LinkedIn, Instagram and YouTube share and follow buttons are plainly visible on your site. Social media will also be an integral part of your online marketing efforts if you’re serious about dominating your competition.

Digital Marketing in 2019

SEO

Search engine optimization can be the highest return on investment type of digital marketing you can engage in. As discussed in the website development section above, successful SEO begins with your website. It needs to be optimized in terms of coding, layout and content to have any chance of getting near the top spots on Google under those keywords that are highly relevant to what you offer.

Getting top rankings under various keywords is not, however, the same as keeping them. Much of SEO success involves ongoing content creation. The major search engines like to see websites adding new, quality information on a regular basis. Links to and from authoritative websites also help to both build your authority and therefore rankings with search engines and boost your credibility with visitors to your site. As valuable as SEO is, it’s hardly the only option for getting your business in front of potential customers.

Paid Search Advertising

Online paid search advertising can take the form of ads that appear on search engines. Google Adwords is an example of this. You can also place paid ads on social media websites such as Twitter, Facebook and others. Whereas organic search optimization can take a few months to fully bear fruit, paid search ads can get you in front of inquiring eyes immediately.

In Google Adwords, you basically create ad campaigns and ad groups and various targeted ads that appear under these campaigns and groups. You choose which keywords you wish these ads to appear under by deciding how much you are willing to pay per click whenever someone clicks on your ad and goes to your website. That’s why this is also called pay-per-click advertising. Beyond setting your maximum bid amount on each keyword, you are able to set your budget overall for the ad campaign. Obviously, the more you are willing to pay on each given keyword the higher up your ad related to that keyword will appear on a Google search results page. It’s a careful balance between paying enough to get sufficient exposure while not paying so much that the cost of the leads exceeds their value to you.

Social Media Paid Ads

Paid advertising programs work similarly on social media sites. Facebook Business enables advertisers to select their target audience, choose from six ad formats and enables you to measure your ads performance and manage your ads. Twitter Ads offers similar marketing opportunities to their myriad users through promoted tweets. The number of ad programs is as numerous as social media sites, and of course, when it comes to search engines, Google’s not the only game in town. Bing and others have paid search ads.

Using Video Advertising

Video can be used across platforms to promote your company in general or specific products or services. There are many types of videos. The shortest and simplest are explainer videos. These are usually only about two to four minutes in length and typically combine humor and animation to convey information in an engaging manner.

Whether you decide to go with a short, simple explainer video or a longer product introduction video or service overview video, you can use them anywhere. Create a YouTube account and put it on there. Unless you are particularly adept at creating video presentations, you’ll probably be paying good money for someone else to produce them so use them far and wide. Get them up on Facebook and Twitter posts and paid ads. Definitely put them on your own website since that doesn’t even cost you anything extra. You may even find some will be appropriate for specific landing pages that are created for specific ads, but that’s another marketing topic.

Use Targeted and Optimized Landing Pages

Landing pages are critical to your online marketing success. Designing a landing page that’s tied to a specific marketing campaign for your business can increase your results significantly. If you’re running an ad for a specific product, be sure you have an excellent page about that product on your website and that the link in this ad takes them directly to that page.

Most businesses will typically have many products or services to offer, so you’ll want many landing pages to link various online ads to. An interesting industry stat is that companies with 10 to 15 landing pages see a 55 percent increase in their number of leads. As impressive as that sounds, those with 40 or more landing pages get 12 times as many leads as those businesses with five or less.

There are a few simple rules for a good landing page. Try to keep only one offer per landing page. Confusing people with too many offers can reduce conversion. Also, don’t include much in the way of links or navigation that takes them off this landing page. Remember, the purpose of a good landing page is to convert the visitor, and that’s hard to do if you make it easy for them to leave the page. As with your regular webpages, make sure your landing pages load quickly and are optimized for mobile devices. Good landing pages are a critical part of website development, and you’ll need to develop and customize them over time as specific pages are needed for specific marketing purposes.

Doing Website Design and Marketing In-House or Not?

There’s a lot to know about sound website design and marketing your business both online and offline. This makes deciding whether to handle it on your own or not a critical decision. Perhaps you’re reading an article like this because you’re starting a business and looking for some website design and marketing tips for your business. Depending on the size of your company and how busy you are running all the other aspects of your operations, you’ll have to figure out if you want to farm out your website design and marketing work to a digital agency.

Whatever route you decide to take in website development and in marketing your business, it’s still helpful to have basic knowledge about common practices and good ideas in these areas. Hopefully, some of the tips above will be helpful in either doing your own website design and digital marketing work or in overseeing and working with someone who is.

Website Development in Tulsa, Oklahoma

D2 Branding provides exceptional website development in Tulsa, Oklahoma and the surrounding areas. For a complimentary 15-minute marketing consultation with D2 Branding, call us today at 918-520-8012 or visit our website at www.D2Branding.com.

Learn more about how the D2 Branding marketing agency in Tulsa, Oklahoma can help you with your website design needs and help your business grow!

D2 Branding - Tulsa Website Design Agency

D2 Branding – Tulsa Website Design Agency

Why Great Website Design Matters

D2 Branding - Tulsa Website Design and SEO
Website design and website development have both rapidly evolved during the past decade. Long gone are the days of traditional website design layouts crafted using only basic HTML and CSS. Today, responsive and mobile-friendly designs are a must and many websites utilize one-page designs or CMS solutions such as WordPress to present products, services, and content. If you are currently thinking of launching a website of your own, there are a few website design tips to keep in mind before sharing your website with your followers and the rest of the world.

Why Good Website Design Matters

When you have a website for your business, brand, or even a specific cause or topic you are passionate about, you only have one opportunity to make a positive and lasting impression on your visitors and prospective customers. Good website design and proper website development are essential elements of building an online presence, especially as users are often bombarded with professional advertisements and marketing campaigns throughout their days with the use of social media and searching the web. Creating a good website design is a must if you truly want your site’s content to stand out while attracting new visitors.

A website that appears well-made with a professional website design also appears more reputable and legitimate, especially for visitors who are unfamiliar with your website’s purpose or is unsure about making a purchase from you. The more professional and aesthetically pleasing your website design is to your visitors, the easier it becomes to gain their trust and to motivate them to make a purchase from you.

If an individual visits a site and notices the website design is outdated, low-quality, or simply not fitting for the website’s purpose, they are likely to seek out an alternative source for the information, products, or services they are interested in. With only one opportunity to leave a lasting and positive reputation, ensure your website design and website development is up to today’s programming and design standards.

Typography in Web Design

Typography plays a major role in website design, especially if you have a logo that uses text to showcase your brand’s name or purpose. Work together with a graphic designer to ensure your website’s logo is reflective of your site’s purpose and the type of audience you want to reach. Special typography should always be easy to read, even for those who are browsing using their smartphones, tablet devices, and smaller web browsers.

Using Professional Photography, Graphics, and Illustrations in Web Design

With any website, using professional photography, graphics, and illustrations goes a long way, especially if you are building a website to represent a brand new business or online entity. Consider the aesthetic you want to implement into your website and why it is important for you to use a specific color scheme or theme to reach your audience. Determine the age range, gender, and even the location of the users you want to reach based on the content you plan to share or the type of products and services you are offering. Seek out professional photography, graphics, and illustrations using paid services or by hiring a professional to help facilitate the process.

Avoid using outdated, grainy, or irrelevant imagery on your website to prevent users from disliking your overall online presence. If one of your visitors does not feel that your web site’s design is reflective of its content and the products you offer, they are less likely to refer it to others or make a purchase themselves while browsing.

Website Navigation Tips

Navigation is a fundamental element of building any website, even if you choose to implement a one-page design for your site’s purpose. When a new user arrives on a website, they immediately search for ways to navigate the site. If your navigation is not visible or accessible, visitors will simply seek an alternate source for the content or products they are interested in.

Navigation sections should always remain “above the fold”, meaning above the top half of a web site’s layout, regardless of the layout design style you choose to use. Consider whether a horizontal or vertical navigation section is best for your website based on the number of pages you intend to share within your navigation tree. Drop down menus and hidden navigation trees are also a way to include more pages within your website’s design without overcrowding your page or ruining the overall look and feel of your chosen layout.

It is also imperative to consider how your navigation section will appear for those who choose to access your website using their smartphones or tablet devices. Is your website properly programmed and formatted to work well with other browsers aside from default browsers such as Internet Explorer? Be sure to account for those browsing your website using Google Chrome, Opera, Mozilla Firefox, or their iOS/Android browser of choice.

The Importance of Proper Website Development

One of the biggest elements involved in building a successful website includes proper website development. Without proper website development, you run the risk of turning visitors away due to long loading times or a layout that is simply inaccessible for those browsing using their smartphones or tablet devices. A website that is properly developed will appear the same across all screens and browsers, ensuring the best possible viewing experience for your visitors and prospective followers or customers.

Work together with a website development agency or professional who understands how to properly code a website while staying updated with the latest trends in website design. Website development is more than just formatting one page, especially if you are interested in building an eCommerce storefront, an online community for your visitors, or even a portfolio area to showcase your own work and abilities. With the right website development company or professional, gain peace of mind knowing that your website design will work just as you intended once it is live and online.

Responsive web design

Mobile-Friendly and Responsive Website Design

When it comes to developing a website, it is imperative to keep mobile-friendly and responsive design as a top priority. Each year, more users turn to their smartphones and tablet devices to browse over traditional desktop and laptop solutions. Implementing responsive and mobile-friendly design is a must when you want to maximize your online reach and ability to attract new visitors, followers, and loyal customers.

If a website is not developed with mobile and tablet users in mind, you run the risk of increasing your site’s overall bounce rate while missing out on potential opportunities to gain new fans and followers. A website’s bounce rate is the percentage of users who visit a website’s homepage (os specific landing page) while leaving immediately after. Oftentimes, websites with bounce rates that are over 50% are typically poorly programmed, too difficult to navigate, or they simply appear outdated and untrustworthy. Ensuring your website is up to today’s modern programming and design standards can drastically improve your odds of achieving success.

Marketing, Website Design, and Website Development

Marketing is a major aspect of creating, launching, and growing a website. Without marketing, it can feel nearly impossible as you attempt to spread the word of your website using only your blog and the content you publish. Implementing the right digital marketing campaigns and strategies can help you gain the exposure necessary to build a following of loyal users, fans, and shoppers.

Social Media Marketing

Social Media Integration

Social media integration is another marketing tactic that is extremely useful for website owners who want to maximize their online reach and the amount of exposure they are capable of generating. With social media, it has become easier than ever to reach a target audience based on demographics, allowing individual entrepreneurs and large business owners the opportunity to truly reach users who have a genuine interest in learning more about their website, business, or brand.

Social media integration is possible by utilizing various tools and scripts online that promote sharing content, articles, and entire pages of your website to social media platforms themselves. If you are extremely adamant on using social media as part of your digital marketing strategy, consider installing a fresh copy of the most popular and free CMS (Content Management System), WordPress.

Integrating Google Marketing Tools and Services

Use Google marketing tools and services such as Google AdWords and Google Analytics to gain valuable insight into your marketing efforts as well as the responses of your visitors each time they access your website. Google AdWords is a platform that is optimal for those who want to implement PPC (Pay-Per-Click) marketing into their overall digital strategy. Launch multiple campaigns simultaneously with Google AdWords while also sticking to any budget you have set in place. Use A/B testing to determine which type of language and messaging works best to share information, products, and services with the audience you want to reach.

Integrate Google Analytics into your website with a traditional code or with a plugin designed for a CMS solution such as WordPress. Using Google Analytics is extremely beneficial as it provides an in-depth overview of the behavior of your visitors as well as the content that is most in-demand and popular on your site at all times. Keep track of visitors, bounce rates, and your most successful content in real-time with Google Analytics.

AI Chatbots and the Future of AR Technology

AI chatbots and AR (Augmented Reality) technology are on the rise, both in traditional tech industries as well as on the internet. Using an AI chatbot on your website is a great way to stand out from your competition while using today’s technology to improve the quality of customer service you are able to offer to those who want to learn more about your business or your website’s purpose.

An AI chatbot is extremely useful for those who are interested in answering their visitor’s questions but simply do not have the time or resources to do so manually for each user that is interested in asking a question or inquiring about a product. Programming AI chatbots has become easier than ever with various services and solutions on the market, making it possible for even those who are unfamiliar with technology and website development themselves.

AR, or Augmented Reality technology is becoming increasingly prevalent in the tech industry, for both gamers and businesses alike. Augmented Reality involves sharing technology with visitors through the use of their smartphones and tablet devices. Some companies may allow users to take photos of a specific piece of furniture in their home, followed by presenting them with tools to edit the furniture, change its color, or switch its material automatically in hopes of making a sale for their own furniture or upholstery store. Getting creative with augmented reality is likely to become a common trend in the next few years to come as virtual reality becomes a top priority for technologists.

Test Your Website Before Going Live

Testing your website is essential before launching it live and sharing your website’s URL via social media, Google, and other online networking communities or website directories. Always test your website using different browsers, screen resolutions, and devices such as tablets and mobile smartphones.

Test your website using both Apple and Android devices to ensure that your website loads similarly on any screen. There are multiple testing services online that provide you with the opportunity to test a website instantly on all browsers without doing the work manually on your own. To save time, sign up for a trustworthy testing service before you launch your website and begin sharing it with others. Remember, you only have one opportunity to make a positive and lasting impression when building a website and online presence for any purpose or cause.

Creating a great website design with proper website development does not have to feel impossible, even if you are unfamiliar with programming and professional design yourself. With the right tips and an understanding of the latest website design, marketing, and website development trends, build a website that is attractive, relevant, and one that leaves a lasting impression on all of its visitors.

Website Development in Tulsa, Oklahoma

D2 Branding provides exceptional website development in Tulsa, Oklahoma and the surrounding areas. For a complimentary 15-minute marketing consultation with D2 Branding, call us today at 918-520-8012 or visit our website at www.D2Branding.com.

Learn more about how the D2 Branding marketing agency in Tulsa, Oklahoma can help your business grow!

D2 Branding - Tulsa Website Design Agency

D2 Branding – Tulsa Website Design Agency

Modern Website Design Principles You Need to Know

D2 Branding - Tulsa Website Design and SEOIn today’s world, your website design is your customer’s first interaction with your brand most of the time. It is essential that you have a professional, modern website. However, this is often easier said than done. Therefore, to help you ensure your website is up to current standards and that you can attract and engage more customers, follow these important website design tips:

Website Design Should Include Easy Navigation

Your visitors have a very distracted life these days. You cannot afford to make your website difficult to navigate. Instead, you need to ensure that you have easy navigation. The elements on the page should be clearly marked and differentiated with different colors, placements, and font sizes.

Also, makes sure that you don’t have too much clutter. A big mistake that companies make is having too many elements on the landing page. There should be very clear calls to action. For instance, if your intention is to get them to call you for an appointment, then don’t have other distractions that may prevent that from happening.

Professionalism

Your professionalism will attract the right kinds of prospects to your products and services. Let your website design and website development do the talking for you. It can show them that you really mean business by taking care to produce quality design that inspires, teaches, and engages your audience.

Professional web design is something that will set you apart from other businesses in your space. It is something that people will instantly be able to pick out when they are browsing for providers in your industry. Most businesses don’t invest enough in professional website development or website design, so if you do then you are putting yourself ahead of the curve.

Make Your Website Brand Relevant

Every aspect of your website development should keep one thing in mind: being relevant to your brand. Think about what kind of message you want to convey to your market. Are there certain aspects of your brand that could be enhanced or pointed out by your website design?

In addition, ask yourself if you can find ways to include your slogan and logo prominently. Another great design aspect is to have your colors line up with your true brand colors offline. When your website design aligns with your total branding package, it produces a more coherent experience.

Customer-Centric Website Design

Everything you do with your website development must have the customer in mind. At the end of the day, you can have great website design, but if you don’t keep your customer happy, the lights won’t say on. That is the power of customer-centric website design. It lets you serve your market on a higher level.

Imagine if every aspect, from website development, to implementation, to updates, was done while thinking of how to produce greater value for your market. In time, you would build a solid reputation. The result would be greater sales and results for your business.

Responsive Website Design

In today’s world, responsive website development is a must. People are using their phones, tablets, and smaller devices more and more. They are very likely to see a link to your website and try to navigate there on mobile devices.

Your website should display just as well on a phone as a computer. If not, this is a sign that your website design is not responsive. In turn, it could lead to poor user experiences which affects your brand in a negative way.

SEO Marketing in Tulsa

SEO

SEO is not a new term in website design. It has been used in design and even website development to ensure that the website will rank higher in search engines. This is so you can spend less on advertising. Instead, your free traffic helps to increase profits.

However, in order to make your website design SEO friendly, there are a few things you need to do. First, you must make sure your HTML tags are intact. This includes things like having your titles, paragraphs, and even images described clearly behind the scenes. In addition, you need solid keywords without stuffing them in the content. Otherwise, it could trip Google’s spam filters.

Website Speed and Performance

Modern sites need to be faster than ever. It is no longer acceptable to wait several seconds for a site to load. This will not only affect your SEO, it will also affect the user experience directly. What might end up happening is that people are too impatient to wait for your site. Thus, they will simply leave.

If you take a focused approach to improving your site’s speed via website development, you can ensure that your load times go down. This makes your company look better in the eyes of the modern visitor. It also can help improve your conversions.

Website Security

Security is something that is of the utmost importance in today’s world. Cyber criminals are not just targeting large corporations anymore. In fact, they understand that smaller businesses do not invest that much cybersecurity or website development that prevents attacks. Don’t let a failure to plan for this end in a big problem for your site.

Social Network Integration

With the rise of social media, you can’t leave it out of your website design plans any longer. Twitter, Facebook, and more are all ways to connect with your audience. If you play your cards right, your website design can lead prospects to your social pages where you can continue the conversation.

Chatbots and Live Help

Customers are more impatient than ever. They want to be helped and they don’t want to have to wait around for it either. They love being able to chat or at least have communication right away.

Your website design is more than just pixels and code. It is a presentation to the world about what your business stands for. While you don’t need to be a website development expert yourself, you at least need to make sure someone on your team understands the principles of modern website design listed above on a deep level. That way your company will be poised to grow now and in the future.

website design and programming

Website Development in Tulsa, Oklahoma

D2 Branding provides exceptional website development in Tulsa, Oklahoma and the surrounding areas. For a complimentary 15-minute marketing consultation with D2 Branding, call us today at 918-520-8012 or visit our website at www.D2Branding.com.

Learn more about how the D2 Branding marketing agency in Tulsa, Oklahoma can help your business grow!

D2 Branding - Tulsa Website Design Agency

D2 Branding – Tulsa Website Design Agency