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ignite your brand increase your profit.
Ignite your brand, increase your profit.

Public Relations

Public relations is the public’s perception of a brand and involves communicating with the media to present that brand in the most favorable way possible.  At D2 Branding, we have ignited many brands by creating memorable public relations campaigns for a variety of clients and businesses.

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
– Public Relations Society of America

One of our favorite concepts is PR Guru Michael Levine’s “Tiffany Theory” labeled by the media as one of the most influential marketing concepts of our time:

“If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe the gift has higher perceived value than if you gave it to them in no box or a box of less prestige.  That’s not because the receiver of the gift is a fool. But instead, because we live in a culture in which we gift wrap everything — our politicians, our corporate heads, our movie and TV stars, and even our toilet paper.

Public Relations is like gift wrapping.

Is your brand packaged in a Tiffany box or no box at all?

tiffany-blue-box

D2 Branding specializes in public relations to make sure your brand is packaged like a Tiffany box!

  • Television, Radio, Print & Online Coverage
  • Media Relations
  • Media Coaching
  • Crisis Management
  • Social Proof

Check out D2 Branding clients IN THE NEWS.

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Testimonials

Dan Newberry

Dan Newberry

"D2 Branding was instrumental in building up my brand through public relations, search engine optimization, online marketing, and social media to capture the voters in my district. Research showed the younger voter pulled through due to their social media campaign efforts. The D2 Branding team also ...
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Testimonials

Chris Tricinella

Chris Tricinella

"With D2 Branding's marketing plan, our leads from the Internet were up 257% from 2015 to 2016. That more than paid for D2 Branding's services and was direct revenue to my bottom line." ...
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Testimonials

Rebecca Bennett

Rebecca Bennett

“I’ve never met someone with more enthusiasm for their client! No idea is too big and it is amazing to watch those ideas come together. I’ve known Deedra for more than a decade, and if she says she is going to do something, consider it done!” ...
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Testimonials

Coach JC

Coach JC

“Deedra Determan is a master at PR… but it doesn’t stop there! To have a one stop shop for your PR, Marketing, Sales and straight up Business Growth is the real deal! I finally have the peace of mind that I have been searching for and now I am WINNING more in business thanks to D2! Many people ...
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Testimonials

Arthur Greeno

Arthur Greeno

“I have done a lot of big things to get press. When I say big, I mean like Guinness World Record big, but without knowing who to contact, and how to go about it, my results have been decent, but not awesome! Deedra has the ability to connect the dots, take things that are good and make them great. ...
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