Public relations is the public’s perception of a brand and involves communicating with the media to present that brand in the most favorable way possible. At D2 Branding, we have ignited many brands by creating memorable public relations campaigns for a variety of clients and businesses.
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
– Public Relations Society of America
One of our favorite concepts is PR Guru Michael Levine’s “Tiffany Theory” labeled by the media as one of the most influential marketing concepts of our time:
“If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe the gift has higher perceived value than if you gave it to them in no box or a box of less prestige. That’s not because the receiver of the gift is a fool. But instead, because we live in a culture in which we gift wrap everything — our politicians, our corporate heads, our movie and TV stars, and even our toilet paper.
Public Relations is like gift wrapping.
Is your brand packaged in a Tiffany box or no box at all?
D2 Branding specializes in public relations to make sure your brand is packaged like a Tiffany box!
- Television, Radio, Print & Online Coverage
- Media Relations
- Media Coaching
- Crisis Management
- Social Proof
Check out D2 Branding clients IN THE NEWS.