Case Study | Mattress Firm
Mattress Firm Tulsa Franchise
Client: Mattress Firm opened 7 locations in Tulsa, Oklahoma 3 years ago.
Goal: To localize their stores and not look like a big, national chain to obtain new customers in the area.
- Created GIVE BIG, SLEEP HAPPY campaign giving away mattresses to those in need in the community once per quarter.
- Promoted the GIVE BIG, SLEEP HAPPY campaign on their website, through social media, blogger outreach and public relations.
- Received a write up in the Tulsa World and news story on KOTV News on 6 with a 3 part story (nominations and winner)
- Hundreds of heart felt entries were shared on Facebook and Twitter through the blog community.
- Giveaway was shot on video and shared on YouTube, Facebook, Twitter & their website
- After only 3 years, Mattress Firm Tulsa is the #1 franchise within their company of 1100 stores across 28 states
“Mattress Firm discovered that cause marketing was the ideal way to show the Tulsa market that they cared about the community and were a trust worthy source to buy a mattress.“Deedra’s innovative ideas and community involvement have been unprecedented for Mattress Firm Tulsa elevating us to the #1 Mattress Firm franchise in the country! Not only have sales increased each year, but her GIVE BIG. SLEEP HAPPY. Campaign gave us credibility in this market after only being here 3 years.”
– Elliott Wilson, VP Sales & Marketing
Mattress Firm Tulsa