D2 Branding Contact
ignite your brand increase your profit.
Ignite your brand, increase your profit.

Case Study | Mattress Firm

Mattress Firm Tulsa Franchise

Client:  Mattress Firm opened 7 locations in Tulsa, Oklahoma 3 years ago.

Goal:  To localize their stores and not look like a big, national chain to obtain new customers in the area.mattress firm logo

  • Created GIVE BIG, SLEEP HAPPY campaign giving away mattresses to those in need in the community once per quarter.
  • Promoted the GIVE BIG, SLEEP HAPPY campaign on their website, through social media, blogger outreach and public relations.
  • Received a write up in the Tulsa World and news story on KOTV News on 6 with a 3 part story (nominations and winner)
  • Hundreds of heart felt entries were shared on Facebook and Twitter through the blog community.
  • Giveaway was shot on video and shared on YouTube, Facebook, Twitter & their website
  • After only 3 years, Mattress Firm Tulsa is the #1 franchise within their company of 1100 stores across 28 states

“Mattress Firm discovered that cause marketing was the ideal way to show the Tulsa market that they cared about the community and were a trust worthy source to buy a mattress.“Deedra’s innovative ideas and community involvement have been unprecedented for Mattress Firm Tulsa elevating us to the #1 Mattress Firm franchise in the country!  Not only have sales increased each year, but her GIVE BIG. SLEEP HAPPY. Campaign gave us credibility in this market after only being here 3 years.”

– Elliott Wilson, VP Sales & Marketing
Mattress Firm Tulsa

D2 blog is coming soon

Coming soon!

Testimonials

Dan Newberry

Dan Newberry

"D2 Branding was instrumental in building up my brand through public relations, search engine optimization, online marketing, and social media to capture the voters in my district. Research showed the younger voter pulled through due to their social media campaign efforts. The D2 Branding team also ...
SEE MORE

Testimonials

Chris Tricinella

Chris Tricinella

"With D2 Branding's marketing plan, our leads from the Internet were up 257% from 2015 to 2016. That more than paid for D2 Branding's services and was direct revenue to my bottom line." ...
SEE MORE

Testimonials

Rebecca Bennett

Rebecca Bennett

“I’ve never met someone with more enthusiasm for their client! No idea is too big and it is amazing to watch those ideas come together. I’ve known Deedra for more than a decade, and if she says she is going to do something, consider it done!” ...
SEE MORE

Testimonials

Coach JC

Coach JC

“Deedra Determan is a master at PR… but it doesn’t stop there! To have a one stop shop for your PR, Marketing, Sales and straight up Business Growth is the real deal! I finally have the peace of mind that I have been searching for and now I am WINNING more in business thanks to D2! Many people ...
SEE MORE

Testimonials

Arthur Greeno

Arthur Greeno

“I have done a lot of big things to get press. When I say big, I mean like Guinness World Record big, but without knowing who to contact, and how to go about it, my results have been decent, but not awesome! Deedra has the ability to connect the dots, take things that are good and make them great. ...
SEE MORE