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Case Study | Mattress Firm

Mattress Firm Tulsa Franchise

Client:  Mattress Firm opened 7 locations in Tulsa, Oklahoma 3 years ago.

Goal:  To localize their stores and not look like a big, national chain to obtain new customers in the area.mattress firm logo

  • Created GIVE BIG, SLEEP HAPPY campaign giving away mattresses to those in need in the community once per quarter.
  • Promoted the GIVE BIG, SLEEP HAPPY campaign on their website, through social media, blogger outreach and public relations.
  • Received a write up in the Tulsa World and news story on KOTV News on 6 with a 3 part story (nominations and winner)
  • Hundreds of heart felt entries were shared on Facebook and Twitter through the blog community.
  • Giveaway was shot on video and shared on YouTube, Facebook, Twitter & their website
  • After only 3 years, Mattress Firm Tulsa is the #1 franchise within their company of 1100 stores across 28 states

“Mattress Firm discovered that cause marketing was the ideal way to show the Tulsa market that they cared about the community and were a trust worthy source to buy a mattress.“Deedra’s innovative ideas and community involvement have been unprecedented for Mattress Firm Tulsa elevating us to the #1 Mattress Firm franchise in the country!  Not only have sales increased each year, but her GIVE BIG. SLEEP HAPPY. Campaign gave us credibility in this market after only being here 3 years.”

– Elliott Wilson, VP Sales & Marketing
Mattress Firm Tulsa

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Amy Newsom
Blo Blow Dry Bar

D2 Branding's social media strategy got me 1,115 leads in 30 days and booked out my grand opening weekend! I am continuing to build this email list and retarget ads to them each month to keep us booked out!

Greg Bossler
Director of Franchise Operations

With D2 Branding's Facebook & Instagram campaign, we captured 1,937 leads to our email list and had 149 people redeem our offer in store in only 30 days. We are now retargeting ads to drive traffic to Mondays & Tuesdays and have had our best revenue days yet. D2's turn key system is rolling out to all of our franchisees to launch their new stores.

Terra Pauly DDS
Founder of Pauly Dental

Deedra and team are great to work with! We have had tremendous success with our first Facebook campaign. They hold you accountable and will help you reach your goals! We recommend them to anyone looking for help with social media marketing and search engine optimization.