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Ignite your brand, increase your profit.

Case Study | Coach JC

Coach JC

Client:  Coach JC

Goal:  Make Coach JC the Fitness Expert in Tulsa and grow his brands: Bootcamp Tulsa and Dynamic Sports Development & CoachJC.com through an aggressive marketing campaign with a bootstrap budget.tulsa-marketing-firm

PR Campaign: getting Coach JC on radio, television and in print every month that is topically driven:

Example:  Ways to Avoid the Holiday Bulge, 5 Exercises You Can Do From Home, New Year New You

  • Campaigns include blog posts pushed on his website, Facebook, Twitter, E-newsletter and the media outlet (Radio, TV, Print)
  • Included media coaching, pitching and messaging
  • Created one website bringing together his 3 brands to be a power house in this market and go national
  • Created advertising sales model on CoachJC.com for an additional revenue stream
  • Launched national Christian Weight Loss Success Program in churches

 All traffic on website was centralized for his businesses enabling an additional revenue stream with advertising.  Brand was built up through public relations and marketing driving additional clients at Bootcamp Tulsa & Dynamic Sports Development as well as speaking engagements.

  • Coach JC is training hundreds of men and women each week with his Bootcamp Tulsa & Dynamic Sports Development
  • Coach JC is in the media weekly and the first one they call if they need a fitness related story
  • Coach JC is thought of as the Fitness Expert in this market and is set up to become a national brand

“Deedra Determan is a master at PR and marketing with endless ideas and connections in the Tulsa market.  Many people can talk the talk but she is a DOER that over delivers every time!”



– Jonathan Conneely (Coach JC),
Founder of Bootcamp Tulsa, Dynamic Sports Development & CoachJC.com


Media Highlights:

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Amy Newsom
Blo Blow Dry Bar

D2 Branding's social media strategy got me 1,115 leads in 30 days and booked out my grand opening weekend! I am continuing to build this email list and retarget ads to them each month to keep us booked out!

Greg Bossler
Director of Franchise Operations

With D2 Branding's Facebook & Instagram campaign, we captured 1,937 leads to our email list and had 149 people redeem our offer in store in only 30 days. We are now retargeting ads to drive traffic to Mondays & Tuesdays and have had our best revenue days yet. D2's turn key system is rolling out to all of our franchisees to launch their new stores.

Terra Pauly DDS
Founder of Pauly Dental

Deedra and team are great to work with! We have had tremendous success with our first Facebook campaign. They hold you accountable and will help you reach your goals! We recommend them to anyone looking for help with social media marketing and search engine optimization.