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Case Study | Coach JC

Coach JC

Client:  Coach JC

Goal:  Make Coach JC the Fitness Expert in Tulsa and grow his brands: Bootcamp Tulsa and Dynamic Sports Development & CoachJC.com through an aggressive marketing campaign with a bootstrap budget.tulsa-marketing-firm

PR Campaign: getting Coach JC on radio, television and in print every month that is topically driven:

Example:  Ways to Avoid the Holiday Bulge, 5 Exercises You Can Do From Home, New Year New You

  • Campaigns include blog posts pushed on his website, Facebook, Twitter, E-newsletter and the media outlet (Radio, TV, Print)
  • Included media coaching, pitching and messaging
  • Created one website bringing together his 3 brands to be a power house in this market and go national
  • Created advertising sales model on CoachJC.com for an additional revenue stream
  • Launched national Christian Weight Loss Success Program in churches

 All traffic on website was centralized for his businesses enabling an additional revenue stream with advertising.  Brand was built up through public relations and marketing driving additional clients at Bootcamp Tulsa & Dynamic Sports Development as well as speaking engagements.

  • Coach JC is training hundreds of men and women each week with his Bootcamp Tulsa & Dynamic Sports Development
  • Coach JC is in the media weekly and the first one they call if they need a fitness related story
  • Coach JC is thought of as the Fitness Expert in this market and is set up to become a national brand

“Deedra Determan is a master at PR and marketing with endless ideas and connections in the Tulsa market.  Many people can talk the talk but she is a DOER that over delivers every time!”



– Jonathan Conneely (Coach JC),
Founder of Bootcamp Tulsa, Dynamic Sports Development & CoachJC.com


Media Highlights: