In marketing, you have to deliver what the customer wants when they want it. Video marketing is one of the few mediums that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want. Here are some impressive video stats from HubSpot:
- Video is projected to claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- According to YouTube, mobile video consumption grows by 100% every year.