In today’s world, your website design is your customer’s first interaction with your brand most of the time. It is essential that you have a professional, modern website. However, this is often easier said than done. Therefore, to help you ensure your website is up to current standards and that you can attract and engage more customers, follow these important website design tips:
Website Design Should Include Easy Navigation
Your visitors have a very distracted life these days. You cannot afford to make your website difficult to navigate. Instead, you need to ensure that you have easy navigation. The elements on the page should be clearly marked and differentiated with different colors, placements, and font sizes.
Also, makes sure that you don’t have too much clutter. A big mistake that companies make is having too many elements on the landing page. There should be very clear calls to action. For instance, if your intention is to get them to call you for an appointment, then don’t have other distractions that may prevent that from happening.
Professionalism
Your professionalism will attract the right kinds of prospects to your products and services. Let your website design and website development do the talking for you. It can show them that you really mean business by taking care to produce quality design that inspires, teaches, and engages your audience.
Professional web design is something that will set you apart from other businesses in your space. It is something that people will instantly be able to pick out when they are browsing for providers in your industry. Most businesses don’t invest enough in professional website development or website design, so if you do then you are putting yourself ahead of the curve.
Make Your Website Brand Relevant
Every aspect of your website development should keep one thing in mind: being relevant to your brand. Think about what kind of message you want to convey to your market. Are there certain aspects of your brand that could be enhanced or pointed out by your website design?
In addition, ask yourself if you can find ways to include your slogan and logo prominently. Another great design aspect is to have your colors line up with your true brand colors offline. When your website design aligns with your total branding package, it produces a more coherent experience.
Customer-Centric Website Design
Everything you do with your website development must have the customer in mind. At the end of the day, you can have great website design, but if you don’t keep your customer happy, the lights won’t say on. That is the power of customer-centric website design. It lets you serve your market on a higher level.
Imagine if every aspect, from website development, to implementation, to updates, was done while thinking of how to produce greater value for your market. In time, you would build a solid reputation. The result would be greater sales and results for your business.
Responsive Website Design
In today’s world, responsive website development is a must. People are using their phones, tablets, and smaller devices more and more. They are very likely to see a link to your website and try to navigate there on mobile devices.
Your website should display just as well on a phone as a computer. If not, this is a sign that your website design is not responsive. In turn, it could lead to poor user experiences which affects your brand in a negative way.
SEO
SEO is not a new term in website design. It has been used in design and even website development to ensure that the website will rank higher in search engines. This is so you can spend less on advertising. Instead, your free traffic helps to increase profits.
However, in order to make your website design SEO friendly, there are a few things you need to do. First, you must make sure your HTML tags are intact. This includes things like having your titles, paragraphs, and even images described clearly behind the scenes. In addition, you need solid keywords without stuffing them in the content. Otherwise, it could trip Google’s spam filters.
Website Speed and Performance
Modern sites need to be faster than ever. It is no longer acceptable to wait several seconds for a site to load. This will not only affect your SEO, it will also affect the user experience directly. What might end up happening is that people are too impatient to wait for your site. Thus, they will simply leave.
If you take a focused approach to improving your site’s speed via website development, you can ensure that your load times go down. This makes your company look better in the eyes of the modern visitor. It also can help improve your conversions.
Website Security
Security is something that is of the utmost importance in today’s world. Cyber criminals are not just targeting large corporations anymore. In fact, they understand that smaller businesses do not invest that much cybersecurity or website development that prevents attacks. Don’t let a failure to plan for this end in a big problem for your site.
Social Network Integration
With the rise of social media, you can’t leave it out of your website design plans any longer. Twitter, Facebook, and more are all ways to connect with your audience. If you play your cards right, your website design can lead prospects to your social pages where you can continue the conversation.
Chatbots and Live Help
Customers are more impatient than ever. They want to be helped and they don’t want to have to wait around for it either. They love being able to chat or at least have communication right away.
Your website design is more than just pixels and code. It is a presentation to the world about what your business stands for. While you don’t need to be a website development expert yourself, you at least need to make sure someone on your team understands the principles of modern website design listed above on a deep level. That way your company will be poised to grow now and in the future.
Website Development in Tulsa, Oklahoma
D2 Branding provides exceptional website development in Tulsa, Oklahoma and the surrounding areas. For a complimentary 15-minute marketing consultation with D2 Branding, call us today at 918-520-8012 or visit our website at www.D2Branding.com.
Learn more about how the D2 Branding marketing agency in Tulsa, Oklahoma can help your business grow!
D2 Branding – Tulsa Website Design Agency