Unlike big corporations that commit big budgets in marketing, small businesses have to make do with small budgets. Effective use of that budget is not an option for them. The capital outlay required for direct mail, TV, radio, and newspaper ads is out of reach of most startups. Digital marketing provides an easy way out. Here are the benefits of online marketing campaigns.
The amount of investment does not matter much; what matters most are the returns that you get for that financial commitment. The cost of winning new business through an online ad campaign is small when compared to all other methods. The cost of planning and executing campaigns is modest, and the campaigns can last a lifetime. Once you have an online ad, such as a video on social media sites, it will stay there forever unless you delete it.
Sometimes your campaign may not hit the required target. In such a case, you may want to change it. Digital methods make it possible to change an entire campaign by making just a few adjustments. If you did not like the media you used, you could revamp them instantly. For a small business, this is important because every dollar matters.
If you need to cancel radio or TV adverts in the middle of the campaign, scripts have to be re-written, and the whole production process goes to waste. Further, digital media allows you to combine images, videos, texts, and audios in one campaign, something that other methods cannot accommodate.
The average shopper is online. Smartphones, computers and other smart gadgets make it possible for people to stay online all the time. If someone is not online through the computer at work, he or she is online on his or her iPad or phone. Using online profiles, one can make targeted adverts that will focus exclusively on the profile that you want. You can target business, individuals, events, etc.
About 2 billion people use Facebook every month; Twitter, Snapchat, Instagram, YouTube and many other sites command billions of users, too. All these users are buying items online. In fact, most of them start all their buying decisions online. It makes sense to use these free online channels to reach out to as many people as possible. A single song on YouTube has raked 5.2 billion views — “Despacito”. Some tweets have had up to 100 million impressions. All these show you just how explosive social media is when it comes to putting your business out there.
It is common practice to study the effect of your business decisions. One way of doing that is through tracking. If you invest $100 in social media marketing, you have to study the overall effect on the sales volumes. Digital marketing allows you to automate both the marketing and tracking of results. You don’t have to look at the numbers manually. You can combine various online tools to track your progress, which makes online advertising an invaluable business tool.
Many other benefits of this business marketing strategy exist. It is up to you to take advantage of the various channels that digital marketing brings to you.
Whether you own a business, have a blog, or simply have a professional website, when it comes to website design, you can’t afford to take risks on the website design options. Unless you are a website developer yourself, you should be considering hiring professional help to help you complete and publish your website with fully designed pages. Some people think that doing it yourself with those online website builders is the best way to go, but website design is more than that. In this article, we will look at several reasons why you should hire a professional as opposed to doing it yourself to make sure you get the best website design available.
If you try to build your website yourself, chances are you’re going to run into issues when trying to make a custom design. This is especially true if you know nothing about writing code and designing a website for yourself. However, when you hire a professional website designer, they can take your ideas and concepts putting them into a beautiful custom website that best reflects your taste and business market. The website building options are often limited, but professionals are not limited to making custom designs that truly reflect who you are.
Part of the expansion is growth in technological ways. The Internet is one technology that is constantly changing, and because of this, you will need new computer codes and technologies to boost visitors to your website. Professional designers consider this, giving you room to grow and change with the constantly changing trends in technology and website design. They can provide you with RSS feeds, video capabilities, and more to allow you room for expansion. This is something that the do-it-yourself website builders do not usually allow.
Having a successful website comes down to people being able to find your website easily. Search engine optimization is a special technique the professionals use to boost views to your website. The technique employs certain characteristics that allow search engines to find your website quickly and efficiently. The website builders that people use to do it themselves do not allow for SEO compliance, which can seriously alter your chances of people finding your website. Professionals can make it easier and more efficient for clients to search for and find your website through various search engines.
Contrary to what many people believe, website design is never finished. Just like many other things in life, website design requires a continual service and maintenance that many people just don’t have time for. If you are using a DIY website builder, then you’re going to have to do the maintenance yourself. Professionals, however, have webmaster services that constantly keep your website updated and fresh. Since technology is always changing, as we mentioned earlier, you will need that constant refreshing of your website to keep clients interested and to draw new clients to your services.
It doesn’t matter if you own a business, run a blog, or need a professional profile website. When trying to build your website design, you can run into serious problems, find it is not very easy, and even lose time. Hiring a professional website builder can be a beneficial way to complete your website, get it published, and start drawing clients to your website for your products and services. Technology is always altering and changing, which is why professional website building is more efficient and helpful in the long-run. You want clients to be impressed by your website, and professional website builders and designers can help you get the website of your dreams.
How many small business owners would go to a meeting and pull out a flip phone from yesteryear? By not taking advantage of current technologies in your marketing strategy, that’s kind of what you’re doing if you haven’t made social media marketing an integral part of your marketing efforts and strategies. Ten, even five, years ago, thinking that the social media marketplace was just a passing fad or only reached select groups might’ve been an excuse, but the user numbers alone simply make social media, or digital marketing, a portal that cannot be ignored. The benefits are vast and potent, and you can guarantee that your competition is taking advantage of this pool of potential customers.
One of the top tenets of marketing is the formula of gathering the right attention, the right way, from the right people, at the right time. As the number of social media users has steadily increased every year since its inception, social media is undoubtably the ‘right place.’
The Global Digital Report for 2018 breaks down who is using what social media where and how often. Small businesses can use such information to determine where best to apply their social media marketing efforts. Here are a few considerations to get the ball rolling:
It’s clear now that social media is an internet giant here to stay. It’s clear now that some social media portals offer a bigger and more active pool for marketing than others. So, how do all these users interact with brands on social media?
This is where ‘the right way’ of gathering attention comes into play. Posting behavior is reflective of your brand’s personality and an influencer as to whether a social media user becomes your biggest advocate, a buyer, or someone who unfollows you.
Almost 30% of social media users report that they’re prompted to make a purchase from just seeing a brand’s social media posts. But, beyond conversion rates from various applications on social media, many users are using the platform as a portal for customer service; clients and potential clients want real-time answers to their comments and questions.
Overall, here are the brand behaviors that most prompted social media users to make purchases in 2017:
On the other hand, 51% of users report unfollowing brands and 27% report blocking brands that make irritating posts. The key is in posting interesting, engaging, relevant content to resonate with your target audience.
Keep these facets in mind as you begin to make social media posts.
There are a plethora of benefits for small business of all niches, sizes, and business models in utilizing existing platforms of social media as part of marketing strategy. Let’s look at a few:
1. Drive Target Traffic
The public can find your content easily now and for future needs, and that content brings them into direct content with your website. And, those posts go on to become part of the feeds of users to attract more eyes to the content and clicks within the website. A hot topic link on Reddit can spawn five and six digit visitor numbers in a single day. Ultimately, the increased traffic also boosts your SEO efforts since the influx of traffic only helps to boost your search engine rankings.
2. Better Understand Your Audience
Through customer and potential customer interactions with your base and reading their tweets, posts, and snaps, you can gain insightful info on how they buy, why they buy, what types of content they share, what types of websites they frequent, and other such consumer behaviors that are completely raw and unfiltered by the stigma of a questionnaire. This is helpful in refining products, strategy, and fine tuning the art of conversion.
3. Relationship Building
While it’s imperative that businesses look at the business side of social media, most users still don’t see it as such. They’re there to engage – authentically engage. They want to see how brands behave, what the brand’s interests and offerings are, if the brand is stiff or has personality, if the brand cares about customers, and ultimately make a genuine connection. For the business, this translates to a long-term, meaningful relationship with loyal customers. A study by Texas Tech University recently confirmed what top-notch marketing firms have said for years – an active social media profile produces more loyal customers.
These connections extend to industry leaders and experts, media sources, independent promoters, and entire communities.
4. Targeted Ads
Facebook ads, for example, can pitch ads specifically to profiles based on age, education, search behaviors, location, etc to get your brand seen by the right people at the right time.
5. Customer Service
Countless studies have shown that prompt, accurate, and friendly customer service is rewarded by customers and vice versa. Considering the average response time through traditional on-site messaging and emails is over 10 hours and customers want real-time action, this is a caveat that can seriously impact profits.
Where do most customers go to vent frustrations and tout happiness? Social media. Having a highly interactive and engaging social media presence can help you immediately address complaints and concerns, keeping customers happy and your brand’s public image strong.
6. Cost Effective
An account is free. From there, businesses can choose in-house dedication to maintain the channel or outsourcing social media marketing. Even without the massive budget of big business, social media is the underdog’s best friend. Authenticity and quality posts will lead users to discover businesses and put them on the map.
Singer Kane Brown shows the power of Facebook users in action. A couple of years ago, he was a broke kid posting his singing videos on Facebook to a couple hundred fan followers. Fans shared and shared and more fans gathered and gathered. Before long, his Facebook followers had propelled him into a brand, a brand that you couldn’t open Facebook without seeing someone posting about and that led to a music contract and path to national success. He went from a few hundred followers to almost 3 million, and he credits his Facebook following with his success.
So, social media marketing isn’t about who has the biggest budget. It’s about who can connect with their base so that their power in numbers moots big business marketing dollars to even the playing field.
In closing, these are just a few of the benefits to social media marketing. The possibilities and applications are endless. The important thing to take away is quality. Every social media engagement a small business makes should provide quality, whether that be in customer service, entertainment, education, establishing yourself as an authority, or ad placement.
D2 Branding's social media strategy got me 1,115 leads in 30 days and booked out my grand opening weekend! I am continuing to build this email list and retarget ads to them each month to keep us booked out!
With D2 Branding's Facebook & Instagram campaign, we captured 1,937 leads to our email list and had 149 people redeem our offer in store in only 30 days. We are now retargeting ads to drive traffic to Mondays & Tuesdays and have had our best revenue days yet. D2's turn key system is rolling out to all of our franchisees to launch their new stores.
Deedra and team are great to work with! We have had tremendous success with our first Facebook campaign. They hold you accountable and will help you reach your goals! We recommend them to anyone looking for help with social media marketing and search engine optimization.