Why do businesses need a website? A website makes you credible and offers all the information your potential customers need to know about you. It is the new version of the phone book with your location, hours, and the services you offer and people will be Googling to find you. A website will quickly become your number one marketing resource as you come up in search, on social media and through online advertising.
Your website will also be an excellent lead generation for you so you can capture your potential client’s information and market to them! In the U.S., ecommerce spending was $341.7 billion in 2015 and Forrester Research Inc. predicts that online shoppers will spend $385 billion in 2017.
More than just a website, your website must be Google compliant following these 11 rules or you will drop to the bottom of Google: