D2 Branding Blog

If you keep up with your metrics every month, then you know it's not always easy to narrow down what's driving conversions and what's not. With customers interacting across multiple channels before...

Account-Based Marketing has transformed how businesses approach their high-value prospects. The technology and strategies that worked yesterday are phasing out as we move on to more sophisticated,...

Generative AI marketing is in everyone's ear lately, elevating marketing beyond basic content creation. Many businesses only scratch the surface of what this tool can do, missing opportunities to...

Have you noticed how quickly the digital marketing landscape evolves? As you read, it's undergoing a massive shift as third-party cookies begin to phase out across major browsers. This change pushes...

Video content dominates online marketing, but the trick is to do something engaging each time. Interactive video marketing transforms this one-way communication into a dynamic conversation, creating...

If you've been improving your online presence for a while, you know that tracking your marketing performance is crucial, but a significant portion of shares happens in the shadows. Messages, emails,...

Digital marketing is constantly evolving, but one thing remains the same: human psychology. Many businesses struggle to connect with their audience despite investing heavily in campaigns. This...

Managing customer data has become increasingly complex in today's digital landscape. Businesses struggle with disconnected data sources, inconsistent customer profiles, and the inability to create...

Small businesses face an uphill battle competing for digital visibility against national brands with massive marketing budgets. Even with a strong online presence, many struggle to connect with...

With all the options available for online buying, the line between scrolling and shopping continues to blur. This is a great opportunity for businesses with an online presence. However, many brands...

In today's competitive market, understanding your customers is essential. Many businesses struggle to effectively categorize their audience, relying on basic demographics that miss crucial...

Voice search is changing how customers find and interact with businesses online. Many companies struggle to adapt their SEO strategies as more people use Siri, Alexa, Google Assistant, and other...